NewerOlder

Chrysler: Halftime in America

Related videos by Shutterstock

15 comments

Hadrons's picture
Hadrons
5743 pencils

A masterpiece. second year in a row Chrysler sets the tone and the heart beat of American identity.

Perfect copy with perfect photography and excellent choice of picking Clint Eastwood as the leading role by giving the right pathos to the well delivered message.

" Best of the best - with honors"

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

real_ad_creative's picture
real_ad_creative
2 pencils

I think I speak for everyone who actually works in advertising when I say your comments never seem to make sense. But there's your ever so mysterious bob, at the top of every comment box.
This ad stinks. Choppy, cliche and over the top.

Hadrons's picture
Hadrons
5743 pencils

"I think I speak for everyone who actually works in advertising"

Prove it .
let's start with you .
Give me your name, link, and your ad agency, and I'll take it from there.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture
sirvan
29870 pencils

No thank you Mr. Clint.

"America has shit her pants… but buy a Chrysler!"

Sooooo depressing.

+++

"I love some things, and don't love some other things."

stevel's picture
stevel
423 pencils

haaaaaaaaaaaaahaa. nailed it.

sambuca's picture
sambuca
1066 pencils

case closed

Hadrons's picture
Hadrons
5743 pencils

@sirvan,

Very poetic of you sirvan, but I *don't* think that was the message...

The message was beyond selling.
Chrysler's "It's Halftime in America" arrived unannounced and unapologetic.
To quote Tim Nudd from Adweek this was the only spot from Super Bowl XLVI that truly dared to go beyond advertising—to join the national conversation about something bigger.
Some people like you will hate it for that. To us, the Ad Junkie Pros, it was another masterpiece from Wieden + Kennedy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kr34t1v3's picture
kr34t1v3
33 pencils

you did it champ!
imported from Detroit? by the way who exported jobs to other places? greedy corporations look at the spin.

vote4pedro's picture
vote4pedro
4601 pencils

Felt like a warmed-over script from last year.

misterfanning's picture
misterfanning
3 pencils

Great spot - a bit jingoistic but perfect for the Super Bowl audience. Political advertising could learn a thing or two from Chrysler (and their agency).

simonds08's picture
simonds08
598 pencils

i saw clint in the beginning of the spot, rolled my eyes, muted the TV

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

heck, it's sooooo touching! feel myself like a stupid teen girl after watching Titanic for the first time) great work, guys! love the whole series, but this one is especially awesome!

Shawali's picture
Shawali
8387 pencils

Funny how this ad has provoked a big fuss in the US for supposedly being pro-Obama. And I must admit it's troubling. Eastwood is known for his mildly libertarian views, but the message is clearly a nod to Obama and how he saved the car industry and how is second "half time" is about to begin.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Enduwolf's picture
Enduwolf
165 pencils

8 stars... for Clint.

This ad could only work in America.

chuckieT's picture
chuckieT
680 pencils

Good stuff.

My guess is people in the industry who don't like this have difficulty creating ads that get talked about and connect with real people. Keep taking home those awards for business cards and sidewalk chalk drawings and leave the ads that get noticed to people like the ones who made this.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments