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Comments (26)

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Highest Rated

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19437

Great line.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Prob my fav spot from SuperBowl... the copy has soo much heart, the progression of visual metaphors to follow the copy is on point....not too literal, the tagline "Imported from Detroit.” is perfect, and they used a "rags to riches" home town hero.

checkmate :]

More ressesion hit industries should take notice to this format if they want consumers to believe in them again, IMO

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Really liked this ad too. Never been to Detroit.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

morse's picture
morse
Activity Score 17691

Great story!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19437

Great line.

Mcadvlovin's picture
Mcadvlovin
Activity Score 87

Great Copy!

Hiperion's picture
Hiperion
Activity Score 3138

USA advertising=YAWN

mdb1974's picture
mdb1974
Activity Score 411

Strong, evocative, great spot (good consumer response as well.).

HappyHour's picture
HappyHour
Activity Score 2381

"Imported from Detroit." Perfect.

cmotan's picture
cmotan
Activity Score 189

+1

Madison Maven's picture
Madison Maven
Activity Score 20

Favorite Spot as well. Favorite two aspects: "Lose Yourself" song in the background and that W + K resisted the urge to over-feature Eminem and let the message be the hero. Great spot.

Glut's picture
Glut
Activity Score 3935

2 minutes to say this?

HappyHour's picture
HappyHour
Activity Score 2381

Yes.

Temple's picture
Temple
Activity Score 11337

Works for America, nothing special for the rest of the world.

brookjohnston's picture
brookjohnston
Activity Score 296

Best of the night.....Eminem ended up hitting a .500 - the Brisk spot is just bad

jstromski's picture
jstromski
Activity Score 2

Who did this ad?

shlni's picture
shlni
Activity Score 2
jackblack's picture
jackblack
Activity Score 2355

I probably won't buy a Chrysler, but it's a great tvc. Well done.

danimuente's picture
danimuente
Activity Score 6

I don't get it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Then yes, I would love extra fries with that.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

God this is all kinds of all-encompassing smart all over. Copy to file under 'envy', and as HHour says, the payoff is perfect.

Businessweek has an interesting take on the sales buzz and wisdom of Detroit imagery here: http://www.businessweek.com/autos/autobeat/archives/2011/02/eminem_ear...

And as an Irishman in the Netherlands, this entirely works. If you've any interest in or knowledge of the history of US automotive, then this is all-over smart advertising. If you don't, watch the ad again and pick up on the references. Top work.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Full of emotions - even people from different parts of the world will catch this...

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krautland's picture
krautland
Activity Score 3216

fuck yeah. (even though I don't care for the car.)

Cutarica's picture
Cutarica
Activity Score 3451

outstanding in all ways.

gaurk's picture
gaurk
Activity Score 37

I like that it's not an extremely loud car like the 300. Luxury should be subtle sometimes. I just hope the car lives up to the commercial.

Gime's picture
Gime
Activity Score 31

loved it!

August Thurmer's picture
August Thurmer
Activity Score 15

Bingo.

August Thurmer
Cinematographer

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