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Chrysler: Eminem, Imported From Detroit

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26 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Prob my fav spot from SuperBowl... the copy has soo much heart, the progression of visual metaphors to follow the copy is on point....not too literal, the tagline "Imported from Detroit.” is perfect, and they used a "rags to riches" home town hero.

checkmate :]

More ressesion hit industries should take notice to this format if they want consumers to believe in them again, IMO

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Really liked this ad too. Never been to Detroit.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

morse's picture
morse
15439 pencils

Great story!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mcadvlovin's picture
Mcadvlovin
87 pencils

Great Copy!

Hiperion's picture
Hiperion
3138 pencils

USA advertising=YAWN

mdb1974's picture
mdb1974
411 pencils

Strong, evocative, great spot (good consumer response as well.).

HappyHour's picture
HappyHour
2387 pencils

"Imported from Detroit." Perfect.

cmotan's picture
cmotan
189 pencils

+1

Madison Maven's picture
Madison Maven
20 pencils

Favorite Spot as well. Favorite two aspects: "Lose Yourself" song in the background and that W + K resisted the urge to over-feature Eminem and let the message be the hero. Great spot.

Glut's picture
Glut
3947 pencils

2 minutes to say this?

HappyHour's picture
HappyHour
2387 pencils

Yes.

Temple's picture
Temple
9621 pencils

Works for America, nothing special for the rest of the world.

brookjohnston's picture
brookjohnston
296 pencils

Best of the night.....Eminem ended up hitting a .500 - the Brisk spot is just bad

jstromski's picture
jstromski
2 pencils

Who did this ad?

shlni's picture
shlni
2 pencils
jackblack's picture
jackblack
2230 pencils

I probably won't buy a Chrysler, but it's a great tvc. Well done.

danimuente's picture
danimuente
6 pencils

I don't get it.

CuriousPencil's picture
CuriousPencil
4227 pencils

Then yes, I would love extra fries with that.

CuriousPencil's picture
CuriousPencil
4227 pencils

God this is all kinds of all-encompassing smart all over. Copy to file under 'envy', and as HHour says, the payoff is perfect.

Businessweek has an interesting take on the sales buzz and wisdom of Detroit imagery here: http://www.businessweek.com/autos/autobeat/archives/2011/02/eminem_ear...

And as an Irishman in the Netherlands, this entirely works. If you've any interest in or knowledge of the history of US automotive, then this is all-over smart advertising. If you don't, watch the ad again and pick up on the references. Top work.

mikeelrapido's picture
mikeelrapido
1929 pencils

Full of emotions - even people from different parts of the world will catch this...

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krautland's picture
krautland
3204 pencils

fuck yeah. (even though I don't care for the car.)

Cutarica's picture
Cutarica
3439 pencils

outstanding in all ways.

gaurk's picture
gaurk
37 pencils

I like that it's not an extremely loud car like the 300. Luxury should be subtle sometimes. I just hope the car lives up to the commercial.

Gime's picture
Gime
31 pencils

loved it!

August Thurmer's picture
August Thurmer
15 pencils

Bingo.

August Thurmer
Cinematographer

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