Christmas Bureau of Edmonton: Farm Fresh Carrots

During the holidays - while most children are pleading with their parents for the season's newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom "toy boxes" for carrots and potatoes, and sent them out to philanthropists and the city's major donors during the Christmas period - reminding them that for some children, these are the season's must-have gifts.

Advertising Agency: Calder Bateman, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Sr. Account Executive: Willie Lee

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4 comments

Pankefir's picture
Pankefir
22 pencils

baby carrots is the must have for hungry childrens? in poland baby carrots are 5 times more expensive than normal carrots

kleenex's picture
kleenex
26920 pencils

Much better looking than a Barbie doll.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ivan I think you've made a mistake, shouldn't this be in DM instead of TV?

themadcopywriter's picture
themadcopywriter
43 pencils

cute!

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