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Published/Aired: 
September 2011
Description: 
Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

Comments (21)

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Highest Rated

andylefty's picture
andylefty
Activity Score 4535

Pretty perfect.

morse's picture
morse
Activity Score 17364

It's pretty, but I think it's an utopia and it feels dishonest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
MK-tessa
Activity Score 216

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

jujocd's picture
jujocd
Activity Score 759

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

sooo good

Norremark's picture
Norremark
Activity Score 77

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634
abake's picture
abake
Activity Score 1264

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

PeterRimmer's picture
PeterRimmer
Activity Score 17

Nice art and direction but can they really support these claims?

khronos's picture
khronos
Activity Score 998

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

Klinn's picture
Klinn
Activity Score 37

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

GregJ's picture
GregJ
Activity Score 48

Thanks for the link to the making of the animation. Here's their latest ad.

http://www.youtube.com/watch?v=AhG8gnEAKks&feature=player_embedded#!

osakan's picture
osakan
Activity Score 42

minecraft anyone?

KimKong's picture
KimKong
Activity Score 198

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

alausa's picture
alausa
Activity Score 1420

Just won film grand prix.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

and Branded Content & Ent.

Temple's picture
Temple
Activity Score 11337

I can't really see how this stole the Grand Prix from 3 little pigs. It's almost a scandal.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

Nice animation, nice music, but really no idea what made it to get Grand Prix. A little bit of luck and mystery most probably.

dclxvi

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I totally agree with Temple. My favorite above all this year was the 3 little pigs.

gonniethegon's picture
gonniethegon
Activity Score 102

Beautiful.

the pencil's picture
the pencil
Activity Score 235

great song choice and execution.

andylefty's picture
andylefty
Activity Score 4535

Pretty perfect.

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