Chipotle: Back to the Start

Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus


morse's picture
16466 pencils

It's pretty, but I think it's an utopia and it feels dishonest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
216 pencils

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

jujocd's picture
759 pencils

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

Ron Burgundy's picture
Ron Burgundy
1636 pencils

sooo good

Norremark's picture
77 pencils

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

abake's picture
1272 pencils

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

PeterRimmer's picture
17 pencils

Nice art and direction but can they really support these claims?

khronos's picture
998 pencils

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

Klinn's picture
37 pencils

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

GregJ's picture
48 pencils

Thanks for the link to the making of the animation. Here's their latest ad.!

osakan's picture
42 pencils

minecraft anyone?

KimKong's picture
198 pencils

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

alausa's picture
1426 pencils

Just won film grand prix.

Nike Diesel's picture
Nike Diesel
13389 pencils

and Branded Content & Ent.

Temple's picture
10575 pencils

I can't really see how this stole the Grand Prix from 3 little pigs. It's almost a scandal.

NomadDCLXVI's picture
443 pencils

Nice animation, nice music, but really no idea what made it to get Grand Prix. A little bit of luck and mystery most probably.


Nike Diesel's picture
Nike Diesel
13389 pencils

I totally agree with Temple. My favorite above all this year was the 3 little pigs.

gonniethegon's picture
102 pencils


the pencil's picture
the pencil
235 pencils

great song choice and execution.

andylefty's picture
4539 pencils

Pretty perfect.

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