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Chipotle: Back to the Start

Your rating: None Average: 9.1 (115 votes)

Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

13 Comments

morse's picture 8826 pencils
morse | Mon, 2011-09-19 00:00
7

It's pretty, but I think it's an utopia and it feels dishonest.

What hath God wrought

MK-tessa's picture 220 pencils
MK-tessa | Mon, 2011-09-19 01:03

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

jujocd's picture 589 pencils
jujocd | Mon, 2011-09-19 01:19
8

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Mon, 2011-09-19 03:14
9

sooo good

Norremark's picture 77 pencils
Norremark | Mon, 2011-09-19 03:58
7

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Mon, 2011-09-19 07:35

http://www.youtube.com/watch?v=AFlbGwAW7rw

abake's picture 988 pencils
abake | Mon, 2011-09-19 08:54
8

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

PeterRimmer's picture 17 pencils
PeterRimmer | Tue, 2011-09-20 04:10
5

Nice art and direction but can they really support these claims?

http://www.spacecity.co.uk

khronos's picture 728 pencils
khronos | Tue, 2011-09-20 05:56

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

Klinn's picture 37 pencils
Klinn | Thu, 2011-09-22 19:55

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

GregJ's picture 51 pencils
GregJ | Wed, 2011-10-12 17:44

Thanks for the link to the making of the animation. Here's their latest ad.

http://www.youtube.com/watch?v=AhG8gnEAKks&feature=player_embedded#!

osakan's picture 41 pencils
osakan | Fri, 2011-10-14 13:18

minecraft anyone?

KimKong's picture 206 pencils
KimKong | Sun, 2012-02-12 21:13
10

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

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