Chipotle: Back to the Start

Average: 9 (125 votes)

Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

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20 comments

morse's picture
11778 pencils
morseMonday, September 19, 2011 - 01:00

It's pretty, but I think it's an utopia and it feels dishonest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
220 pencils
MK-tessaMonday, September 19, 2011 - 02:03

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

jujocd's picture
736 pencils
jujocdMonday, September 19, 2011 - 02:19

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

Ron Burgundy's picture
1666 pencils
Ron BurgundyMonday, September 19, 2011 - 04:14

sooo good

Norremark's picture
77 pencils
NorremarkMonday, September 19, 2011 - 04:58

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

Ron Burgundy's picture
1666 pencils
Ron BurgundyMonday, September 19, 2011 - 08:35

http://www.youtube.com/watch?v=AFlbGwAW7rw

abake's picture
1178 pencils
abakeMonday, September 19, 2011 - 09:54

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

PeterRimmer's picture
17 pencils
PeterRimmerTuesday, September 20, 2011 - 05:10

Nice art and direction but can they really support these claims?

http://www.spacecity.co.uk

khronos's picture
970 pencils
khronosTuesday, September 20, 2011 - 06:56

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

Klinn's picture
37 pencils
KlinnThursday, September 22, 2011 - 20:55

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

GregJ's picture
54 pencils
GregJWednesday, October 12, 2011 - 18:44

Thanks for the link to the making of the animation. Here's their latest ad.

http://www.youtube.com/watch?v=AhG8gnEAKks&feature=player_embedded#!

osakan's picture
42 pencils
osakanFriday, October 14, 2011 - 14:18

minecraft anyone?

KimKong's picture
206 pencils
KimKongSunday, February 12, 2012 - 21:13

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

alausa's picture
1294 pencils
alausaSaturday, June 23, 2012 - 13:57

Just won film grand prix.

Nike Diesel's picture
13048 pencils
Nike DieselTuesday, June 26, 2012 - 12:56

and Branded Content & Ent.

Temple's picture
9499 pencils
TempleMonday, June 25, 2012 - 06:22

I can't really see how this stole the Grand Prix from 3 little pigs. It's almost a scandal.

NomadDCLXVI's picture
441 pencils
NomadDCLXVIFriday, January 4, 2013 - 05:00

Nice animation, nice music, but really no idea what made it to get Grand Prix. A little bit of luck and mystery most probably.

dclxvi

Nike Diesel's picture
13048 pencils
Nike DieselTuesday, June 26, 2012 - 12:53

I totally agree with Temple. My favorite above all this year was the 3 little pigs.

gonniethegon's picture
102 pencils
gonniethegonWednesday, July 11, 2012 - 13:48

Beautiful.

http://www.linkedin.com/gonzalomlopez

the pencil's picture
235 pencils
the pencilWednesday, December 19, 2012 - 04:31

great song choice and execution.