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Chicago Lake Liquors: What!

Advertising Agency: Brew
Production Company: RunnerRunner
Creative Director: Bruce Bildsten
Director: Josh Thacker
Editor: Brian Slater
Art Directors: Ned Sundby-Munson, Dawn Yemma
Writers: Bruce Bildsten, Tim Bildsten
Line Producer: Amy Thompson
Agency Producer: Kel Nelson
Colorist: Oscar Oboza/Pixel Farm
Photographer: Curtis Johnson
Production Co. Producer: Kathy Yerich

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12 comments

Guest's picture
Guest

This is the reason advertising agencies need diversity! These ads are hateful, mean spirited and unimaginative.

Diversity Now!

sirvan's picture
sirvan
29870 pencils

Wait... I hate to ask this, but are they all acting black because it's a LIQUOR STORE? Really?

If so, that's terrible.

+++

"I love some things, and don't love some other things."

picopalqlea's picture
picopalqlea
999 pencils

ese vato looks more like a chicano to me cabron.

Guest's picture
Guest

You got it. Appears these ads are not about black & white.

sirvan's picture
sirvan
29870 pencils

Apologies.. I didn't meant to be un-PC by saying "acting black", but based on these spots I don't know what else to call it. Because in the 3rd spot the guy actually observes the black guy talking on the phone, and then tries to imitate him. And in the second spot, the black lady "busts" the guys, and they start talking like (white) dorks again.

Regardless, this is confusingly bad. Maybe there's some local context we're missing?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I think when they searched the brains for ideas they got a "404" message.

Yep, they are acting black because they are in a liquor store.

What, doesn't everybody do that? You mean it's not a relevant insight?

Guest's picture
Guest

There is no 'acting' black. they are assuming a perceived culture with a poorly written dialogue and 'acting' out an ill conceived campaign.
Directed by a hack director who really needs to take a class at the local junior college.

You refer to as acting black is actually using slang. But I completely agree this is terrible.

krautland's picture
krautland
3204 pencils

this is strange enough to keep me watching the next round.

Guest's picture
Guest

at least the prices are for real? the the booze is fake.

Unmotivated Genius's picture
Unmotivated Genius
100 pencils

boo...try again guy

Guest's picture
Guest

I'm from Minneapolis and this liquor store is actually in a neighborhood in South Minneapolis that some people would consider 'the hood. So, I'm thinking the whole point is that these dorky corporate dudes think they have to act cool to fit in (they adopt the cliche stereotypes that the white dorks have about Chicago/Lake Street).

They're not acting like that just because they're in a liquor store, it's because of the perception of the neighborhood. And, it's not like this whole white-man-tries-to-be-cool-by-acting-"street" gag has never been done before. The joke is obviously on the white dudes.

Guest's picture
Guest

You guys from the agency should stop trying to justify these poor spots.

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