Chevy Volt: Hamtramck
Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director / Co-Chairman: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Art Director: Gabriel Mattar
Copywriter: Jody Horn
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Producer: Cat Reynolds
Music Producer: Todd Porter
Production Company: Caviar
Director: Nick Gordon
DOP: Kasper Tuxon
EP: Jasper Thomlinson, Cathleen Kisich
Line Producer: Hillary Rogers
Editorial Company: Arcade Edit
Editor: Kim Bica
Assistant Editors: Pete D'Andrea, Ryan Seegers
EPs: Deanne Mehling, Damian Stevens
Producer: Ali Reed
Post Production Co: MPC
Post Production Executive Producer: Asher Edwards
Head of Production / VFX Producer: Jenny Bright
VFX Supervisor: Carsten Keller
Compositing: Jake Montgomery
Flame: Lisa Ryan
CGI: Carsten Keller, William Schilthuis, Fabian Frank
Telecine: MPC
Colorist: Mark Gethin
Music: Black Iris Music
Original Score: Black Iris Music
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
EP: Kelly Bayett


8 Comments
seems pretty expected and familiar.
Seems like a recycled Saturn spot that's a day late and dollar short. Chrysler beat you to it.
Great idea for me. Good images but the copy is quite boring and, yes, cliché.
I was buying it until they mentioned Detroit... then it felt like they were chasing Chrysler.
I liked it until there though
It's a relevant spot, hits the target and it works.
:::MARK3R:::
I fully agree with you.
USA USA USA USA
never forget the flag, otherwise its a fail ad
USA USA
A bit patriotic for my taste, but nevertheless good.