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Chevy Silverado: 2012

Advertising Agency: Goodby Silverstein & Partners, USA
Creative Director: Jeff Goodby
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Associate Creative Director / Art Director: Nick Spahr
Associate Creative Director / Copywriter: Jonathan Graham
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Senior Producer: Michael Damiani
Assistant Producer: John Riddle
Agency Music Supervisor: Todd Porter
Group Account Director: Todd Grantham
Account Director: Steve Barry
Account Manager: Brendan Pascoe
Assistant Account Manager: Phong Tran
Operations Director: Christine Piper
Senior Business Affairs Manager: Karen Keoleian
Business Affairs Associate Manager: Heidi Killeen
Production: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Director of Photography: Jeff Cutter
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Production Designer: Bruce McCloskey
Editorial: Arcade Edit
Editor: Stewart Reeves
Assistant Editor: Luke McIntosh
Producer: Kirsten Thon-Webb
Post Production / VFX: Method Studio
VP of Production: Gabby Grourrier
Executive Producer: Stephanie Gilgar
Sr. VFX Supervisor: Rob Hodgson
VFX Supervisor / Creative Director: Benjamin Walsh
CG Supervisor: Jason Schgardt
Executive Producer: Gabby Gourrier
Head of Production: Stephanie Gilgar
VFX Producer: Krystina Wilson
VFX Coordinator: Anastasia Von Rahl
Lead Compositor: Dominik Bauch
Lead Lighter: Kevin Sears
Post Production / VFX: Method Studio
Matte Painting: Mike James, Danny Janevski, David Woodland
Senior Compositor: Gabriel Reichel
Roto: David Orman, Ben Tanti
VFX Supervisor: James Rogers
Executive Producer: Andrew Robinson
VFX Producer: Jayne da Costa
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Music Licensed Track: ‘Looks Like We Made It’ Performed by Barry Manilow
Courtesy of Arista Records LLC Arrangement by Sony Music Licensing
Written: Will Jennings, Richard Kerr
Published: Irving Music / BMI
MIX: Lime Studios
Engineer: Rohan Young
Assistant Engineer: Jeff Malen
Producer: Jessica Locke

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10 comments

morse's picture
morse
15148 pencils

LOL. Very very good. Congratulation!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I thought it was just a simple and obvious idea. 2012 is a cliche, need to do more than just this.

kleenex's picture
kleenex
25728 pencils

hahahahahahaahahahahah....

kleenex's picture
kleenex
25728 pencils

Ford though 100000000000000000000% hates this ad.

http://autos.yahoo.com/blogs/motoramic/ford-asks-chevy-pull-super-bowl...

Hadrons's picture
Hadrons
5743 pencils

It looks like the creative had fun making this 2012 end of the world ad.

(My fav. car ad is the Chrysler . so, I am bias. )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jazzringz's picture
jazzringz
104 pencils

i think its just a mix of old movies!!

moteldemoka's picture
moteldemoka
63 pencils

Free publicity for Twinkies!

el d1eg0's picture
el d1eg0
586 pencils

Except for the Ford joke, a funny, well executed ad.

chuckieT's picture
chuckieT
680 pencils

Funny. Clear communication. Awesome execution. Well done!

karruza's picture
karruza
290 pencils

+ Twinkies and - for Ford, but really, ford thing is not necessary... good ad overall!

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