Chevrolet Spark: Archan Nair

Advertising Agency: Goodby Silverstein & Partners/Commonwealth, Detroit, USA
Executive Creative Director: Ralph Watson
Associate Creative Directors: Liz Newman, Joe Gielniak
Copywriter: Liz Newman
Art Director: Joe Gielniak
Producers: Katie Barkel, Adam Davis


chovaleoni's picture
31 pencils

Smart approach

morse's picture
16609 pencils

It's good, but who is their target?

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kleenex's picture
35260 pencils

That is a solid point.

chovaleoni's picture
31 pencils

@morse, I think I can answer that -- I came across these videos originally because I signed up for more info on Spark online. Figured I'd get a catalog, but instead I got a series of art postcards, each with a different piece of artwork representing a feature of the car, a description of the feature and a link to a short film on the artist. As an art teacher, I thought this campaign was pretty cool -- I hung on to the postcards and have even shown my commercial art students the short films for inspiration. Really worthwhile content, so I've been following the campaign.

chovaleoni's picture
31 pencils

Target is people who inquired about the car

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