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Published/Aired: 
February 2011
Description: 
Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman / Creative Directors: Jeff Goodby, Rich Silverstein
Executive Creative Director: Hunter Hindman, Rick Condos
Copywriter: Alex Flint
Art Director: Dino Spadavecchia
Producers: Susan Crimley, TJ Kearney
Account Director: John Weber
Account Manager: Julie Evans
Production Company: Gorgeous / Anonymous
Executive Producers: Paul Rothwell, Jeff Baron
Producer: Rupert Smythe
DP: Alwin Kuchler
Production Designers: Greg Benge, Bill Coggon
Line Producer: Jude Vermuellen
Editorial Company: Rock Paper Scissors
Executive Producer: Cassie Hulen
Producer: Cristina Matracia
Editors: Kirk Baxter
Post Production / EFX Company: A52
VFX Supervisors: Patrick Murphy
Executive Producer: Jennifer Sofio Hall
VFX Producers: Megan Meloth, Daughn Good Ward
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Sound Design Company: HenryBoy
Sound Designer: Bill Chesley
Final Mix Company: Margarita Mix
Hollywood Producer: Veneta Butler
Sound Mixer: Wouter Van Herwerden

Comments (22)

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Highest Rated

microphine's picture
microphine
Activity Score 36

the dream of any copywriter! congrats to the CD who approved it!

gonndo's picture
gonndo
Activity Score 1094

Nice, it made my day...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Brainsugar's picture
Brainsugar
Activity Score 1625

It's a bit tricky, but funny.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

m e t a .

Nothing wrong with that, in itself, and naturally gorgeous to us lot, (personally I really do love it) just... do the audience really give a shit about hearing the creative team talk about selling product?

Self-reflexive advertising walks a thin line: I think this one's a masterclass in how to make ads about making ads, not sell cars.

writersblog's picture
writersblog
Activity Score 553

Goodby has seen it, it must be good!

monsieurange's picture
monsieurange
Activity Score 520

The resource where the locutor narrates the commercial has already been used. But it's nice.

Jonattan's picture
Jonattan
Activity Score 70

nice chicks :) approved.

Just do it

jimbalalestat's picture
jimbalalestat
Activity Score 108

lol... dramatic.

Tspot's picture
Tspot
Activity Score 241

When has this technique been used? It feels very familiar.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

I agree with Curious Pencil. so i love it too.

bite me

Temple's picture
Temple
Activity Score 11337

lol, but unfortunately short-lived once the novelty gimmick wears off.

EGMONT's picture
EGMONT
Activity Score 124

Too self directed. Who cares about creatives apart creatives themselves?

jackblack's picture
jackblack
Activity Score 2350

Not great. Okay.

kleenex's picture
kleenex
Activity Score 43349

I give it 10 stars because it was so much fun.

everartz's picture
everartz
Activity Score 7609

how silly!

| Everartz |

kalpesh78's picture
kalpesh78
Activity Score 2578

cute. The teacher.

ideas....30 minutes nahi toh free.

Reality Check's picture
Reality Check
Activity Score 2537

Regarding CuriousPencil's point about the inside joke of this advert, you could argue that with the popularity of advertising-themed shows such as Mad Men, the target audience would be in on the gags.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Good point. You could argue the sky green though, and it still would only apply to people who watched and liked MadMen, a big demographic gamble when you're talking about cars I would think.

abake's picture
abake
Activity Score 1264

Reminds me of some Kevin Bacon movie where he was an aspiring movie director and producers keep putting ridiculous things into the script.
But I liked it, it's fun to watch.

yerbamate's picture
yerbamate
Activity Score 5

the gimmick has been used before a few times. I remember a great spot for a high speed internet company in Argentina that used it in a better way. I argue a better way because the gimmick was used for a low budget commercial. With so much money behind this one, maybe they could have done something else.
Here's a link to it, and sorry it's in spanish but couldn't find the english one. Same thing, a creative selling the idea:
http://www.youtube.com/watch?v=f3238n7lfF0

Reality Check's picture
Reality Check
Activity Score 2537

@ Ivan,

No director credit?

Glut's picture
Glut
Activity Score 3937

The next one..

microphine's picture
microphine
Activity Score 36

the dream of any copywriter! congrats to the CD who approved it!

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