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Chevrolet: Beatbox

To illustrate the tagline “Small engine, big fun,” the spot capitalizes on the seven-seat sub-compact van’s quiet engine. All sound effects in the commercial were created solely by human beat boxing.

Advertising Agency: Commonwealth, Bangkok, Thailand
Creative Director: Thierry Halbroth
Art Director: Christo Tchobanov
Copywriters: Thierry Halbroth, Christo Tchobanov
Account Director: Taryn Bownes
Account Management: Apirus Polteja, Galib Gufran
Digital Director: Arunee Rueangwattanaporn
Digital Management / Production: Neel Chhaya, Matthew Higgins
Production: The Sweet Shop Asia
Executive Producer: Claire Davidson
Producer: Daniel Ho
Director: Luci Schroder
Director of Photography: Brendan Williams
Art Director: Waiki Chang
Offline Editor: Adam Hussey / Finito
Online Editor: Peter Tresize / The Post Bangkok
Music Composer: Jamie Octo / Klong Creatures
Published: November 2013

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2 comments

faissalo's picture
faissalo
683 pencils

I thought this was gonna be about how quiet it is. Turns out it's not! And they don't look like they're having fun.

kleenex's picture
kleenex
22668 pencils

WHAT!?!?!?!!?!

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