April 2013
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Also From This Campaign (4 items)

Advertising Agency: Goodby Silverstein & Partners/Commonwealth, Detroit, USA
Executive Creative Director: Ralph Watson
Associate Creative Directors: Liz Newman, Joe Gielniak
Copywriter: Liz Newman
Art Director: Joe Gielniak
Producers: Katie Barkel, Adam Davis

Comments (5)

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chovaleoni's picture
31 Activity Scores

@morse, I think I can answer that -- I came across these videos originally because I signed up for more info on Spark online. Figured I'd get a catalog, but instead I got a series of art postcards, each with a different piece of artwork representing a feature of the car, a description of the feature and a link to a short film on the artist. As an art teacher, I thought this campaign was pretty cool -- I hung on to the postcards and have even shown my commercial art students the short films for inspiration. Really worthwhile content, so I've been following the campaign.