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Published/Aired: 
April 2013

Also From This Campaign (4 items)

Description: 
Advertising Agency: Goodby Silverstein & Partners/Commonwealth, Detroit, USA
Executive Creative Director: Ralph Watson
Associate Creative Directors: Liz Newman, Joe Gielniak
Copywriter: Liz Newman
Art Director: Joe Gielniak
Producers: Katie Barkel, Adam Davis

Comments (5)

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Highest Rated

chovaleoni's picture
chovaleoni
Activity Score 31

@morse, I think I can answer that -- I came across these videos originally because I signed up for more info on Spark online. Figured I'd get a catalog, but instead I got a series of art postcards, each with a different piece of artwork representing a feature of the car, a description of the feature and a link to a short film on the artist. As an art teacher, I thought this campaign was pretty cool -- I hung on to the postcards and have even shown my commercial art students the short films for inspiration. Really worthwhile content, so I've been following the campaign.

chovaleoni's picture
chovaleoni
Activity Score 31

Smart approach

morse's picture
morse
Activity Score 17364

It's good, but who is their target?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43505

That is a solid point.

chovaleoni's picture
chovaleoni
Activity Score 31

@morse, I think I can answer that -- I came across these videos originally because I signed up for more info on Spark online. Figured I'd get a catalog, but instead I got a series of art postcards, each with a different piece of artwork representing a feature of the car, a description of the feature and a link to a short film on the artist. As an art teacher, I thought this campaign was pretty cool -- I hung on to the postcards and have even shown my commercial art students the short films for inspiration. Really worthwhile content, so I've been following the campaign.

chovaleoni's picture
chovaleoni
Activity Score 31

Target is people who inquired about the car

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