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Cherkashin baked meat: Polar workers

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Production company: Kinograf, Kyiv
Director: Vitaly Kokoshko
DOP: Aleksey Horoshko
Producer: Vladimir Grigorash
Published: August 2010

18 comments

atb2005's picture
atb2005
13567 pencils

The first person to rate this ad gave it 9 stars. Was that you Ivan? lol I am just wondering what makes this ad brilliant..

ivan's picture
ivan

Yes, it was me. Perhaps because I speak Russian I really appreciate the humor and the dialogue.

Ivan Raszl, admin of AotW

Guest's picture
Guest

I like it. It's sweet, simple and funny

Guest's picture
Guest

Cute stuff. I like the idea that you always want to eat something that you don't have. Great insight

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It feels like a good idea but lacking simplicity perhaps? I don't know. It's slightly malfunctioning.

Guest's picture
Guest

so nice! especially, the idea. Just the slogan should be as creative as the idea)) Slav

Guest's picture
Guest

Great

Wordnerd's picture
Wordnerd
6662 pencils

hey, very nice ad!

Lila_B's picture
Lila_B
68 pencils

haha :) Veru nice idea :) haha
i love it

Guest's picture
Guest

I like it very much! Maby becouse i speak Russian too ))))

Guest's picture
Guest

I think there's no problem in understanding this. The idea is that they work somewhere far - and they have to eat this awful white thing. And the only way to eat it with pleasure - is to imagine that they eat baked meat.
C'mon, you don't have to be Russian to get this.

MikaDo's picture
MikaDo
109 pencils

wow i lol when see it :X

Yarp's picture
Yarp
387 pencils

I think it's an Eastern Euro thing. I loved this one as well.

Guest's picture
Guest

One of the greatest in food category! Should be a runner in Cannes!

vevelehocka's picture
vevelehocka
163 pencils

funny!!

Guest's picture
Guest

Hooray Russia, this spot just won Silver at Golden Drum

Guest's picture
Guest

great idea!

guyriordan's picture
guyriordan
20 pencils

Even though I didn't understand a word they just said but the ad outdid the language barrier and translated what they want to say through actions and clever technique. Nice ad.

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