Cherkashin baked meat: Polar workers
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Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Aleksandr Parkhomenko, Evgeny Primachenko
Production company: Kinograf, Kyiv
Director: Vitaly Kokoshko
DOP: Aleksey Horoshko
Producer: Vladimir Grigorash
Published: August 2010
18 Comments
The first person to rate this ad gave it 9 stars. Was that you Ivan? lol I am just wondering what makes this ad brilliant..
Yes, it was me. Perhaps because I speak Russian I really appreciate the humor and the dialogue.
I like it. It's sweet, simple and funny
Cute stuff. I like the idea that you always want to eat something that you don't have. Great insight
It feels like a good idea but lacking simplicity perhaps? I don't know. It's slightly malfunctioning.
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so nice! especially, the idea. Just the slogan should be as creative as the idea)) Slav
Great
hey, very nice ad!
haha :) Veru nice idea :) haha
i love it
I like it very much! Maby becouse i speak Russian too ))))
I think there's no problem in understanding this. The idea is that they work somewhere far - and they have to eat this awful white thing. And the only way to eat it with pleasure - is to imagine that they eat baked meat.
C'mon, you don't have to be Russian to get this.
wow i lol when see it :X
I think it's an Eastern Euro thing. I loved this one as well.
One of the greatest in food category! Should be a runner in Cannes!
funny!!
Hooray Russia, this spot just won Silver at Golden Drum
great idea!
Even though I didn't understand a word they just said but the ad outdid the language barrier and translated what they want to say through actions and clever technique. Nice ad.
- Guy Riordan