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Published/Aired: 
July 2013
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte

Comments (7)

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Highest Rated

jamesplcross's picture
jamesplcross
Activity Score 160

Why is the fact that the dead bird used to eat them a good thing? So worthy, so bad.

certaintly's picture
certaintly
Activity Score 3994

i hate it.

too emotional for god's sake it's a cereal.
so much so it seems like a parody commercial

rebus89's picture
rebus89
Activity Score 475

I like this comment.

monoliz's picture
monoliz
Activity Score 1304

exactly. parody

chimecooper's picture
chimecooper
Activity Score 149

i like it

JimCompton-Hall's picture
JimCompton-Hall
Activity Score 62

I have nothing against using emotion to sell cereal, but all this ad says about the product is that it hasn't changed. Why is that a good thing?
This ad, however, uses emotion AND tells us that Cheerios is good for our hearts: https://www.youtube.com/watch?v=kYofm5d5Xdw

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture
kleenex
Activity Score 43473

I do not think thew ad fully works.

jamesplcross's picture
jamesplcross
Activity Score 160

Why is the fact that the dead bird used to eat them a good thing? So worthy, so bad.

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