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Cheerios: Nana

Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte

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7 comments

certaintly's picture
certaintly
4060 pencils

i hate it.

too emotional for god's sake it's a cereal.
so much so it seems like a parody commercial

rebus89's picture
rebus89
479 pencils

I like this comment.

monoliz's picture
monoliz
1326 pencils

exactly. parody

chimecooper's picture
chimecooper
144 pencils

i like it

JimCompton-Hall's picture
JimCompton-Hall
64 pencils

I have nothing against using emotion to sell cereal, but all this ad says about the product is that it hasn't changed. Why is that a good thing?
This ad, however, uses emotion AND tells us that Cheerios is good for our hearts: https://www.youtube.com/watch?v=kYofm5d5Xdw

Copywriter
@JimComptonHall
www.behance.net/JJandJim

kleenex's picture
kleenex
22754 pencils

I do not think thew ad fully works.

jamesplcross's picture
jamesplcross
97 pencils

Why is the fact that the dead bird used to eat them a good thing? So worthy, so bad.

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