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Chasing

Published/Aired: 
June 2007
Description: 
Advertising Agency: Contrapunto, Barcelona, Spain
Creative Director: Jaime Chavarri
Art Director: Clara Hernandez
Agency Producer: Javier Diaz
Production Company: Agosto
Director: Hugo Menduina
Executive Producer: Rafa Montilla
Line Producer: Theresa Lucas
Photography Director: Santi Peyrona
Post-production: Infinia
Music: Dr. Alick
Sound: Infinia

Comments (7)

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Highest Rated

Ravages's picture
Ravages
Activity Score 842

Good insight, I think, and decent execution.

Wordnerd's picture
Wordnerd
Activity Score 6692

thats an egomaniac ad. though thats part of the whole mercedes campaign, so is also something light and funny. that's missing completely. "We're so awesome" is no message for a brand that big

Brainsugar's picture
Brainsugar
Activity Score 1625

Hummmm.... Hamburg...germany... from S&J perhaps? ;-)
You know that spain is not your market.
I think this is one of the best job they did on Mercedes.

Wordnerd's picture
Wordnerd
Activity Score 6692

Nice guess but nope, sorry. I've never worked on mercedes myself, but a friend of mine did ;)
so now i'm curious: what's with the spanish market that makes the ad good?

Brainsugar's picture
Brainsugar
Activity Score 1625

Great!

Punch's picture
Punch
Activity Score 612

Me gusta! BUEN INSIGHT + BUENA EJECUCION = BUEN CONCEPTO.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

Beatboxer's picture
Beatboxer
Activity Score 1517

Hmmm... OK, good.

Ravages's picture
Ravages
Activity Score 842

Good insight, I think, and decent execution.

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