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Cetelem Responsible loans: The freshness loan by Bingo Credit

Teaser ad.

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
Aired: October 2009

6 comments

Anov Communication's picture
Anov Communication
42 pencils

In France, this serie of Ads is such brillant ! Brand Image of Cetelem's growing fast because the final message is well enonciate !
We pretty enjoy it in Anov

morse's picture
morse
16797 pencils

Let me decide how I want to spend my borrowed money, I don't need Cetelem to decide for me. Thank you very much. Fun video though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

l4rry's picture
l4rry
14 pencils

Sexist ads are always amusing... but would get slaughtered in the modern world for political correctness!

Roger Keynes's picture
Roger Keynes
5498 pencils

Kind of old strategy... don't you think?

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Hello,Valuable Client.!!!!

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Best regard
Mr.Megan Thomas

Website:http://www.cashflowlenders.com
Company Address:904 MALIA TORELA ISTANBUL TURKEY.

LeroyChristian's picture
LeroyChristian
392 pencils

hahahahahaha

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