Cetelem Responsible loans: Revelation
To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
Aired: October 2009
8 comments
Humm....quite interesting. Nice criticizing.
seems to be so good to be true, in other words.. ''over claiming''
TAMER SAMY
www.leapstudios.net
Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.
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gd twist!!!
I love guy acting!
this was really interesting until the supposed payoff, which was a huge letdown. I was hoping this was going to be an ad for really strong liquor or a sleeping aid (making this a dream) or something utterly unexpected. heck, even a cheap car would have been a nice twist. but no, the payoff they used instead isn't big enough.
hahaha!
love it
SJB