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Cetelem Responsible loans: Revelation

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
Aired: October 2009

8 comments

Marlus Lau's picture
Marlus Lau
1806 pencils

Humm....quite interesting. Nice criticizing.

tamer samy's picture
tamer samy
683 pencils

seems to be so good to be true, in other words.. ''over claiming''

morse's picture
morse
15922 pencils

Wait, how is it a benefit to me as a consumer that Cetelem does thorough credit check and all? It's a benefit to society, but not to an individual. The ad is fun, but it fails on a strategic level.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shrenikster's picture
shrenikster
40 pencils

gd twist!!!

silvi's picture
silvi
4172 pencils

I love guy acting!

krautland's picture
krautland
3225 pencils

this was really interesting until the supposed payoff, which was a huge letdown. I was hoping this was going to be an ad for really strong liquor or a sleeping aid (making this a dream) or something utterly unexpected. heck, even a cheap car would have been a nice twist. but no, the payoff they used instead isn't big enough.

arsonizta's picture
arsonizta
18 pencils

hahaha!

slip's picture
slip
919 pencils

love it

SJB

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