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Cetelem Responsible loans: Pump and circumstances

Teaser ad.

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris
Aired: October 2009

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3 comments

morse's picture
morse
15532 pencils

So Cetelem suggests that it is immoral to spend money on a great coffin? That's none of their business to decide. Also, do kids inherit loans from their parents in France? I think not. That's a loss for Cetelem, not the kids. What BS!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shrenikster's picture
shrenikster
40 pencils

too long!!!!!

slip's picture
slip
919 pencils

a company that could come up with such an opposite, i would be weary of.

SJB

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