Center for Science in the Public Interest: The Real Bears
Advertising Agency: Common, Boulder, USA / The Butler Brothers, Austin, USA
Executive Creative Director: Alex Bogusky
Executive Producer: Marty Butler
Copywriters: Ronny Northrop, Ryan Kutscher
Art Director: Stefanie Hermsdorf
Producer: Amanda Fox
Director: Lucas Zanotto
Music: Jason Mraz, MC Flow
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen
4 comments
Bit weird for Bogusky to first make ads for Coca Cola, and now against Coca Cola. But this anti-ad is a really strong case of story telling. Hope there is some budget to air it, for I'm not so sure it'll go super-viral... although, 1.3 million views - not bad, but deserves more.
http://jackmancer.com/
http://twitter.com/jackmancer/
Alex cashed out and can do what he wants now so he's not beholden to anyone. Cheers to him for going up against 'Big Cola".
Well done !
In a way it is more of an Infomercial.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Loved it...