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Center for Science in the Public Interest: The Real Bears

Advertising Agency: Common, Boulder, USA / The Butler Brothers, Austin, USA
Executive Creative Director: Alex Bogusky
Executive Producer: Marty Butler
Copywriters: Ronny Northrop, Ryan Kutscher
Art Director: Stefanie Hermsdorf
Producer: Amanda Fox
Director: Lucas Zanotto
Music: Jason Mraz, MC Flow
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen

4 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Bit weird for Bogusky to first make ads for Coca Cola, and now against Coca Cola. But this anti-ad is a really strong case of story telling. Hope there is some budget to air it, for I'm not so sure it'll go super-viral... although, 1.3 million views - not bad, but deserves more.

CommandZ's picture
CommandZ
2474 pencils

Alex cashed out and can do what he wants now so he's not beholden to anyone. Cheers to him for going up against 'Big Cola".

Hadrons's picture
Hadrons
5743 pencils

Well done !

In a way it is more of an Infomercial.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
29454 pencils

Loved it...

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