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Castrol: Bald

Advertising Agency: Ogilvy, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Bob Kincey
Copywriters: Fred Saldanha, Hugo Veiga, Megan Farquhar
Production Company: Hungry Man
Director: Lemon Post
Production Company: Tribo
Sound design: Dr DD
Aired: July 2009

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19 comments

Guest's picture
Guest

This is brilliant! :-)

New way of thinking!

alexander_bickov's picture
alexander_bickov
3279 pencils

LOL :D Very good and ironic idea. Moinid!

Guest's picture
Guest

Pretty funny but I don't know what a flex is? Apparently it is an old bald guy that lives in the hood of my car.

http://www.dearadvertisin.blogspot.com/

Guest's picture
Guest

this is just awesome. be prepared to win!!!

Guest's picture
Guest

Nice!

These guys in Brazil always do things we are not dare even to propose to client servicing before the clients! :,(

Guest's picture
Guest

is it a word game? put some (h)air in your flex?

Guest's picture
Guest

In Brazil, when you have a FLEX CAR, you can use as much gasoline as alcohol.

Guest's picture
Guest

Shocking. Hilarious. Memorable. Winner!
P.S: What's a flex?

wawa0707's picture
wawa0707
26 pencils

This is awesome. Never thought an old man looking helpless with innocent puppy eyes could be SO CUTE. :P

Guest's picture
Guest

Nice guys.

Goblin's picture
Goblin
407 pencils

Nice TVC.... really.... maybe one thing.... 30 seconds of slow motions where he shows us his new hair is a bit to long don't you think?

shahid.h's picture
shahid.h
256 pencils

went a bit too long...towards the end, interesting otherwise

Guest's picture
Guest

Great! Congratulations and thanks for dare to do something new.

Guest's picture
Guest

Yep. Could be done in a 30 and have the same, if not better, impact.

Temple's picture
Temple
9621 pencils

Now, apart from the Brazilian guests' comments, this falls far below par in Brazilian advertising. Superficial, blatant, tries too hard to make you laugh.

Guest's picture
Guest

Man those guys in Brazil are avant garde man... they are way above anything any other country can do... they're untouchable... the gods of new generation advertising man...

Guest's picture
Guest

ahahahah geil!

julian.l's picture
julian.l
56 pencils

this is fantastic!!

Jason RIeff's picture
Jason RIeff
93 pencils

Thought it was very fun! Made me smile:)

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