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Cascade Beer: The Feel

Advertising Agency: Droga5, Sydney, Australia
Creative Chairman: David Nobay
Executive Creative Director: Duncan Marshall
Creative Director: Cam Blackley
Copywriter: Cam Blackley
Art Director: Kirsty Galmes
Head of Broadcast: Paul Johnston
Business Director: Jamie Clift
Account Director: Esther Knox
Account Manager: Angus Ingham
Strategic Planning Director: Sudeep Gohil
Strategic Planner: Toby Harrison
Production Company: Revolver
Director: Steve Rogers
Producer: Pip Smart
Executive producer: Michael Ritchie
Editor: Alexandre De Franceschi
Post Production: Fin Design

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12 comments

DBB's picture
DBB
1218 pencils

very nice

LeeHarvey's picture
LeeHarvey
3045 pencils

Hmmmm, the backwards throwing of the bottles can be seen in this Dutch Heineken commercial:
http://www.youtube.com/watch?v=58-9Ae9cvDI
I think the Cascade one is better but this is a tiny smudge...

Guest's picture
Guest

fake, no one can understand an australian farmer

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

I give a 2 too this one but an 8 to the Heineken one Lee...

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Guest's picture
Guest

I'm pretty sure the Heineken one had nothing to do with this one. The throwing of the beers is in a totally different context and appears for a split second in the Heineken ad.

It would be like saying "well their commercial is about beer and so is the Heineken commercial, therefore they ripped it off."

I think this one's very nice, subtle, downplays the whole "crazy lifestyle" you see so much in beer ads these days. Really like the Heineken ad as well but gave this one an 8.

LeeHarvey's picture
LeeHarvey
3045 pencils

Dear guest, I said 'a tiny smudge'. Never said it was a total ripoff, hold your horses man! I also like the Heineken one but the screaming men at the end give me the shivers. Every Heineken ad ends that way since 'Walk-in-fridge' which was epic by the way. Nuff said.

Roger Keynes's picture
Roger Keynes
5498 pencils

File this under Yaris.

Will Think for Salary

Guest's picture
Guest

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz NO!

Guest's picture
Guest

Meh... pretty average... so you've got some dude not looking where he is going on his bike! pretty lame really.

And that geeky helmet.

Guest's picture
Guest

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. Boring! too long! zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

Guest's picture
Guest

Very cool ad snooze boy guest if you can make it better

ralphstieber's picture
ralphstieber
136 pencils

epic and warm for a cold beer...

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