Cartoon Network: Perfect As It Is campaign, Batman-Inch High
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Advertising Agency: Cartoon Network Latin America, Atlanta, USA
Creative Director: Hernán La Greca
Art Director: Daniel Xavier
Copywriters: Daniel Xavier, Manoela Muraro, Jose Leyton, Kimberly Meyers
Published: May 2008
6 Comments
Humm. Another campaign I like but don't quite get. What's with the line "perfect as it is?" I mean, is someone out there changing classic cartoons similar to the way they colorized classic movies? Is someone out there F-ing up cartoons somehow? Is this a problem? The spots are cool (not earth shattering), but what are they trying to say?
i think here they just say they just show the original cartoons, no new mixes like the inch guy as a new batman sidekick. so "perfect as it is (was)" not too clear though i admit. but not too important for the message
I think if they're going for this "Perfect As It Is (Was)" angle, they have to pick something more obvious and modern to pair with Batman. It needs to really stick out so the message can be delivered. Or another message should be investigated.
-Natalie
http://www.nataliemarion.com
agree. like captain caveman with a stylish haircut or s.th. - you could have done very cool stuff on this idea. however this is not bad. In addition, i guess it was hard work for the agency to deal with cartoon network, AND Marvel, Warner, etc. They are among the worst when it comes to copyrights and approval of ideas. could be that they weren't allowed to modify the characters
With shows like Harvey Birdman, Space Ghost, Venture bros, etc. coming along and re-hasing great old cartoons and callinf them their own, this campaign makes a lot of sense to geeks like me :) I likez :)
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
This seems to be a campaign against "cartoon cross-overs," i.e. bringing characters from different shows together into different unverses. It would be like Luke Skywalker fighting Darth Vader, and then Mr. Spock just beams him into a holding-cell and the war is over-- it upsets the balance and destroys the original drama; just because they're both space-dramas, doesn't mean they all know and associate with each other; obviously there's going to be a difference that destroys the dramatic balance that the original artist intended.
In like fashion, the Roadrunner is no match for Dexter the boy-genius, Tom the Cat is no match for Speedy Gonzales the mouse etc.
So the question is: was there ever a DANGER of cartoon-crossovers? I'll have to keep googling.