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carsguide.com.au: Day Rider
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Agency: Cummins & Partners, Melbourne, Australia
Art Director: Carolyn Davis
Copywriter: Matthew Page
Creative Director: James Procter
Agency Producer: Jill Wheeler
Director: Anthony Farac
Producer: Elizabeth Mitchell
Production Company: Firehorse Films, Auckland
Comments
Here are the print ads for the same company posted back in January 2007:
http://adsoftheworld.com/media/print/carsguide_com_au_trans_am
http://adsoftheworld.com/media/print/carsguide_com_au_gmc_van
http://adsoftheworld.com/media/print/carsguide_com_au_delorean
very funny in the beginning. the end is a bit lame though.
bizarre
abit long-winded..
Loved it! Funny stuff. It doesn't seem too long, more like a short cartoon. If it wasn't on an ad site, you wouldn't know it was an ad til the very end. Great approach. The Hoff was asking for it.
Taking the long road to get to the point. The ad is so long that it does not have any impact when comes time to reveal the product. You could think that the ad was made to be used as viral marketing but it is not even that funny. I would not send this ad to any of my friend if it was me.
I saw this on youtube, it's got over 120,000 views. That's the thing with viral, you never know.
http://www.youtube.com/watch?v=EUkt8yP_HhI
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