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Cars.com: Timothy Richman

Advertising Agency: DDB, Chicago, USA
Group Creative Director: Mark Gross
Creative Directors: Brad Morgan, Bart Culberson
Associate Creative Director/Copywriter: Pat Burke
Associate Creative Director/Art Director: Chris Carraway
Executive Director of Integrated Production: Diane Jackson
Executive Producer: Will St. Clair
Production Company: MJZ, Los Angeles
Director: Craig Gillespie
Executive Producers: David Zander, Lisa Margulis
Producer: Deb Tietjen
Editorial: Cut+Run
Editor: Steve Gandolfini
Producer: Carr Shilling
VFX: MassMarket
VFX Producer: Blythe Dalton
2D Lead and Set Supervisor: Lane Jolly
CG Lead: Mike Dalzell
Flame Lead John Shirley
Additional Flame: Marcelo Pasqualino, Sarah Eim
Roto: Keith Weilmuenster, Victor Rodriguez, Austin Brown
Particle FX: Kiel Gnebba, Benjamin Fiske
Tracking/Animation: Colin Cromwell
Model/Textures: Robert Kim
Textures/Lighting: Katie Yoon
Additional Modeling: Mike Riendeau

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16 comments

sirvan's picture
sirvan
29870 pencils

A simple concept. But the boring and monotonous execution makes your eyes glaze over before the payoff. There's no rhythm. It all just kind of bleeds together and you end up not caring.

+++

"I love some things, and don't love some other things."

xcreativity's picture
xcreativity
2374 pencils

totally agree with sirvan. It's good but incredibly boring.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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Mike.L's picture
Mike.L
79 pencils

Idont feel it boring,another sound track would be better.

El Barto's picture
El Barto
111 pencils

How much money can you burn for a lame message like this?

Hibon's picture
Hibon
3731 pencils

Very clean, very perfect to be true, it looks like a ad ...and all this to buy a car ? This is why some people hate advertising.

Simple ideas are the best !

miko1aj's picture
miko1aj
3097 pencils

nice story with absolutely no good idea for ending. It's – sorry – hard sell at the end. Pity, 'cause it all seemed as a nice ad.

hermotsura's picture
hermotsura
254 pencils

it's got something, but overall just another bwah!... as many many ads, this clip could be applied to a variety of products, just insert brand name at the end. it's got absolutely no coherent relationship with the product/service that they're actually selling. would've been great if all the knowledge the boy had was about, well, cars. if he fixed his mom's car in the highway explaining this and that, if he helped an old lady with an improvised car jack when he was seven, whatever... just somehow related, you know. otherwise they might as well be selling condoms or fishing rods.

gmint7's picture
gmint7
2685 pencils

i thought it's an interesting ad, good story and surprising ending.

but i guess it gets discredited heavily for the reason that the payoff is not very believable.

(if one were as smart as him, he would know cars)

:::J:::

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

So bollocks...

Another "genius setup who ends up being too dumb to make simple decision and then turns to another genius" commercial again...

So brand arrogant it's not funny...

bad astronaut's picture
bad astronaut
544 pencils

someone is taking them self too seriously.

cruzialx's picture
cruzialx
194 pencils

Like the transition of each stories

meraj's picture
meraj
216 pencils

the first portion of the ad was great ...very much encouraging.....but how it ended up .....that was pretty much frustrating....i was expecting a bomb at the end of the ad :(

mosho's picture
mosho
298 pencils

what is that all for ?? very boring

jem's picture
jem
20 pencils

this ad reminds me of a movie trailer...

zoundtank's picture
zoundtank
14 pencils

Promising construction and very poor pay-off

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