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Carsa Laptop Promotion: Maid

In Peru, a low class person and a laptop seem not to match. Deep rooted cultural and even racist prejudices along with the "status" imagery around the product would suggest for many people that the laptop being carried by a maid can only be the housewife's or even the children's housewife laptop, if not stolen but never hers. This campaign from Y&R Lima beats that paradigm.

Advertising Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, Daniel de León
Art Director: Hiroshi Sagawa
Agency Producer: Patricia de la Cuba
Assistant Producer: Michel Motte
Production: Cinesetenta, Lima
Director: Jorge Pablo Quiroz
Assistant Director: Jose Carlos García
Director of Photography: Ricardo Rodríguez
Art Director: Eduardo Camino
Editor: Cristina Patiño
Executive Producer: Paola Pastrana
Field Productions: César Azcoytia, Olenka Sánchez
Post Production: Cinesetenta, Lima
Post Producer: Jaime Oyakawa
Audio: Vinylo Sound, Lima
Producer Audio: Ricardo Núñez
Account Director / Planner: Eduardo Grisolle
Account Supervisor: Carla Wilson

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10 comments

The Paperweight's picture
The Paperweight
26 pencils

a very ordinary concept. but the brief given below the video window makes a rational that this type of ordinary idea can make an effective impression to that society. go on!

bad astronaut's picture
bad astronaut
544 pencils

yeah, the brief helps a lot in making the message somewhat clear. Saw the only videos without the brief and it seemed a bit aimless...but I got it now.

Phil Lestino's picture
Phil Lestino
1682 pencils

Got the message loud and clear....but 5 times??

xcreativity's picture
xcreativity
2374 pencils

nothing amazing

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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bad astronaut's picture
bad astronaut
544 pencils

just like your criticisms when the ad is not "complicated."

Madeinmelmac's picture
Madeinmelmac
116 pencils

gracias carsa!!! por decirles a todas las empleadas que si las ven con una laptop son unas choras de mierda....denigrante!

lamoscacojonera's picture
lamoscacojonera
277 pencils

A mi no me parece lo que tú dices, si no todo lo contrario. Está diciendo que eres un idiota si prejuzgas que una persona humilde es una chora si tiene una laptop en sus manos. Está clarísimo.

Madeinmelmac's picture
Madeinmelmac
116 pencils

lo único que está claro es que tu criterio es una mierda!...moscacojonera, cada comentario que has hecho en tu corta vida en este foro, es un blooper tras blooper, mala onda y cagon...lo más probable es que seas de young...asi que cada dia estoy más cerca de encontrarte y sacarte la conchatumadre!

lamoscacojonera's picture
lamoscacojonera
277 pencils

jajaja aquí estoy Madeinmelmac cagado de miedo, cuando termines de hacer esos folletos límpiate el culo con ellos por favor que algún buen uso debes darle a tus trabajos.

lamoscacojonera's picture
lamoscacojonera
277 pencils

jajaja aquí estoy Madeinmelmac cagado de miedo, cuando termines de hacer esos folletos límpiate el culo con ellos por favor que algún buen uso debes darle a tus trabajos.

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