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CarMax: Disguise

Advertising Agency: BooneOakley, Charlotte, NC, USA
Creative Director: David Oakley
Director: Mike Maguire
Production Company: The Directors Bureau, New York
Editorial: FilmCore, New York
Editor: Tiffany Burchard
Executive Producer: Andrew Linsk

5 comments

kalpesh78's picture
kalpesh78
2580 pencils

pretty sutpid.. but i like it..

ideas....30 minutes nahi toh free.

Guest's picture
Guest

absolute [edited by admin for foul language]

Ev's picture
Ev
47 pencils

It's really bad... They present their potential consumers as absolute [edited by admin for foul language].

Guest's picture
Guest

Why are positive comments so rare on this site? This is funny. A cheeky way to sale used cars and promote the reliability of what's on their lot. I, for one, liked it.

Dandelion's picture
Dandelion
80 pencils

When looking at criticism it helps to look at the critic. I suggest looking at the job title behind the nickname.

Anyways, this gets the job done. Identifies and solves the audience's problem while capturing their attention. Compared to most car dealer ads, it's an absolute gem.

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