Carlton Dry: Snake

This new campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Senior TV Producer: Sevda Cemo
Director: Brendan Gibbons
Executive Producers: Matt Noonan, Peter Grasse
Producer: Tara Riddel
Production Company: Curious Film Australia
DOP / Cinematographer: Jeffrey Kimball
Editor: Matthew Richards / Cycle Media, Canada, Jack Hutchings / The Butchery, Australia
Sound Designer / Engineer: Paul Lecouter
Sound House: Flagstaff Studios
Online Operator: Eugene Richards
Post Production: Digital Pictures
Photographer: Mat Baker

December 2010


Roger Keynes's picture
Roger Keynes
5498 pencils

Cheesy beer ads. Mmmmmmm... :)

The Jobless Writer
Will Think for Salary

jackblack's picture
2314 pencils

Wonder how much they spent on cg for Segal's face? Damn!

suresh90's picture
620 pencils

This stuff is copied from a Tamil film .......................

everartz's picture
7609 pencils

your new here, i can see it from your pencils count.. when you say this was done, copied.. prove it!

| Everartz |

Temple's picture
11031 pencils

turn you into a wallet, one-liner of the month. Besides, excellent approach overall.

kleenex's picture
39629 pencils

Even if they did use the real Steven Segal this ad sucked.

morse's picture
17008 pencils

I think this fits the brand. It's entertaining.

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woads's picture
8 pencils

No creative idea, just get a celeb who's having his 5 minutes of 'Chuck Norris' time.

dadada's picture
1720 pencils


Everybody is creative, be yourself.

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