Carlton Dry: Snake

This new campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Senior TV Producer: Sevda Cemo
Director: Brendan Gibbons
Executive Producers: Matt Noonan, Peter Grasse
Producer: Tara Riddel
Production Company: Curious Film Australia
DOP/Cinematographer: Jeffrey Kimball
Editor: Matthew Richards / Cycle Media, Canada, Jack Hutchings / The Butchery, Australia
Sound Designer / Engineer: Paul Lecouter
Sound House: Flagstaff Studios
Online Operator: Eugene Richards
Post Production: Digital Pictures
Photographer: Mat Baker


Roger Keynes's picture
Roger Keynes
5498 pencils

Cheesy beer ads. Mmmmmmm... :)

Will Think for Salary

jackblack's picture
2328 pencils

Wonder how much they spent on cg for Segal's face? Damn!

suresh90's picture
620 pencils

This stuff is copied from a Tamil film .......................

everartz's picture
7611 pencils

your new here, i can see it from your pencils count.. when you say this was done, copied.. prove it!

| Everartz |

Temple's picture
10348 pencils

turn you into a wallet, one-liner of the month. Besides, excellent approach overall.

kleenex's picture
32004 pencils

Even if they did use the real Steven Segal this ad sucked.

morse's picture
16385 pencils

I think this fits the brand. It's entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

woads's picture
8 pencils

No creative idea, just get a celeb who's having his 5 minutes of 'Chuck Norris' time.

dadada's picture
1720 pencils


Everybody is creative, be yourself.

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