December 2010

This new campaign, via Clemenger BBDO Melbourne, is all about those stories that you tell your mates over a beer, the funny, exciting stuff that gets better the more times you tell it. Carlton Dry will re-create the winner's story as a three minute online film with Steven Seagal playing the part of the winner.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Senior TV Producer: Sevda Cemo
Director: Brendan Gibbons
Executive Producers: Matt Noonan, Peter Grasse
Producer: Tara Riddel
Production Company: Curious Film Australia
DOP / Cinematographer: Jeffrey Kimball
Editor: Matthew Richards / Cycle Media, Canada, Jack Hutchings / The Butchery, Australia
Sound Designer / Engineer: Paul Lecouter
Sound House: Flagstaff Studios
Online Operator: Eugene Richards
Post Production: Digital Pictures
Photographer: Mat Baker

Comments (9)

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Highest Rated

dadada's picture
Activity Score 1720


Everybody is creative, be yourself.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Cheesy beer ads. Mmmmmmm... :)

The Jobless Writer
Will Think for Salary

jackblack's picture
Activity Score 2355

Wonder how much they spent on cg for Segal's face? Damn!

suresh90's picture
Activity Score 620

This stuff is copied from a Tamil film .......................

everartz's picture
Activity Score 7609

your new here, i can see it from your pencils count.. when you say this was done, copied.. prove it!

| Everartz |

Temple's picture
Activity Score 11337

turn you into a wallet, one-liner of the month. Besides, excellent approach overall.

kleenex's picture
Activity Score 44107

Even if they did use the real Steven Segal this ad sucked.

morse's picture
Activity Score 17397

I think this fits the brand. It's entertaining.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

woads's picture
Activity Score 8

No creative idea, just get a celeb who's having his 5 minutes of 'Chuck Norris' time.

dadada's picture
Activity Score 1720


Everybody is creative, be yourself.