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Capitec: Simplicity

Advertising Agency: Network BBDO Cape Town, South Africa
Executive Creative Director: Ivan Johnson
Deputy Creative Director / Art Director: Quentin Arendse
Copywriter: Hilton Mashonga
Other additional credits: Bouffant, Black Ginger, Softlight City.com
Aired: September 2009

9 comments

Prof's picture
Prof
1453 pencils

young morgan freeman

:D:D:D

Quite really.

Klidesign's picture
Klidesign
209 pencils

I totally agree! The resemblance is remarkable.

sirvan's picture
sirvan
29870 pencils

Racist!

Jk, he's gota little Orlando Jones gong on, too :P

+++

"I love some things, and don't love some other things."

shahidali's picture
shahidali
4067 pencils

i like the copy simplification is the ultimate shopistication!

shahid

Prof's picture
Prof
1453 pencils

which was DONE! by confucius way back...

Quite really.

Temple's picture
Temple
10746 pencils

Now, this starts like a Kropotkin manifesto and ends up, well, selling a bank. It's a bit like listening to the Smiths' song "Panic" (the one with the "hang the DJ" line) morphing into Glenn Medeiros or Boyzone, or smt similar. Next please.

Sydney based jake's picture
Sydney based jake
115 pencils

Nice clean ad with a great tag line, all in all it screams reliability, honesty and assurance.
yes good casting with the freeman look-a-like, good creative direction.

Guest's picture
Guest

Yip, I agree it's a young Morgan Freeman. Great tag. Good copy. Hope it's all true.

Guest's picture
Guest

well done acting and execution ... respect

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