CAPI: Congo

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Creatives: Gene Brutty, Tim Seddon
Planning Director: Alex Speakman
Agency Producer: Veronica Alkon
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Alice Grant
Editing: Jack Hutchings
Post: The Refinery
Sound: Silencio
Media: Two Hands

March 2013


abbott's picture
426 pencils

this one is really great!

Klara K.'s picture
Klara K.
3347 pencils

Well, it's different...

Liviu's picture
4350 pencils

it is good! well done Saatchi & Saatchi!

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