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CAPI: Bite

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Creatives: Gene Brutty, Tim Seddon
Planning Director: Alex Speakman
Agency Producer: Veronica Alkon
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Alice Grant
Editing: Jack Hutchings
Post: The Refinery
Sound: Silencio
Media: Two Hands

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