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Canon: Project Imagin8ion - Parade

Advertising Agency: Grey NY, USA
President / Co-Chief Creative Officer: Tor Myhren
Co-Chief Creative Officer: Jeff Odiorne
Producer: Lauren Tuttman
Creative Director: Ari Halper
Creative Director: Steve Krauss
Associate Creative Directors: Stu Mair, Eric King
Art Director: Elinor Buchler
Copywriter: Kent Koren
Agency Music Producer: Zachary Pollakoff
Digital Producer: Kristin Finch, Jen Meeker
Digital Team: Lando Ettrick, Ron Ceballos, Ornette Coleman, Josh Hearn, Liz Polkinghorne, Thomas Kropp
Accounts: Rick Cusato, Melinda Hecht, Melanie Rose, Lindsey Christensen, Matt Rakow
Planning: Ian Daly
Business Manager: Lynn Schieder
Talent Manager: Carla Defeo
Alliance: Amy Tunick, Eric Levin, Jennifer Gothelf, Courtney Jacobs
Director of Photography: Christopher Soos
Production Company: MJZ
Director: Dante Ariola
Producer: Natalie Hill
Editing Company: Peepshow
Editor: Andrea MacArthur
Post Production: Method Studios
Senior Creative Director: Dan Glass
Senior Executive Producer: Gabby Gourrier
Visual FX Supervisor: Phil Brennan
CG Supervisor: Jason Schugardt
Producer: Darcie Muangman
Coordinator: Anastasia Von Rahl
Lead Compositor: Tim Davies
Compositors: Jonathan Lagache, Jeff Allen, Caitlin Content
CG Modelers: Masa Narita, Lim Bunupuradah, Alex Whang, Toshihiro Sakamaki
Texture Artists: Brian Ripley, Josh Frontino, Ryan Reeb
Riggers: Rick Grandy, George Saavedra
Trackers: Fabio Zapata, Lauren Van Houten, Tom Stanton
Animators: Steward Burris, Alex Cannon, Les Major, Jonah Austin
Lighters: David Lo, Alex Lee, Kris Cabrera, David Chan, David Godwin
FX: Brett Angelillis, Hiro Okubo
Mixer: Philip Loeb
Mixer: Tom Jucarone
Published: June 2011

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8 comments

sirvan's picture
sirvan
29870 pencils

Very high quality spot. But I can't count how many times I've seen "giant fantasy things come to life and stroll down city street." Sorry, but this feels done.

+++

"I love some things, and don't love some other things."

miko1aj's picture
miko1aj
3097 pencils

exactly.

Glut's picture
Glut
3947 pencils

that´s right

atb2005's picture
atb2005
13567 pencils

This might have been done 23,345 times before, but I am still loving it. Excellent production values.

yuukicyan's picture
yuukicyan
16 pencils

for me, it looks like he prefers to look at his photos then the real world...

AdBuzzer's picture
AdBuzzer
1168 pencils

I was a bit disappointed with the resolution of the spot. It feels like an elephant that gave birth to an ant.

sukhdev's picture
sukhdev
148 pencils

loved the concept and execution even if its repeating.

brendansparrow's picture
brendansparrow
204 pencils

Aside from the terrible name Imagin8ion, I agree with AdBuzzer. The resolution is a definite letdown once all the eye-candy has gone.

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