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Canon Pixma: Colour sculptures

Dentsu London collaborate with biochemist / photographer Linden Gledhill for new Canon PIXMA colour printer campaign - ‘Colour sculptures’. High-speed photography was used to capture colourful formations created when sound waves are passed through paint. Just a few centimetres high, they are ordinarily invisible to the human eye. However, when filmed in HD with macro lenses at 5,400 frames per second, the physical sound wave is captured in intricate detail. The cross platform campaign was created by Dentsu London and will run online, in print, outdoor and in store.

Advertising Agency: Dentsu London, UK
Executive Creative Director: Andy Lockley
Art Director: Doug Lyon
Account Director: Rob Zuurbier
Photographer: Linden Gledhill
Director: Chris Hewitt
Production Company: Knucklehead
Editor: Ted Guard at The Quarry
Director of Photography: Jason Tozer
Agency Producer: Bethany Wilcox
Production Company Producer: Darren Tuohy
Digital designers: Lika Ince, Riccardo Bartoli

8 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Nice, but in the end it's just brainless colours to me. The last shot does change that a lil bit - with the mixed drop - but meh.

Nice production though, the internet quality didn't do justice to it ;-)

Guest's picture
Guest

no newtonian fluids...i love the colours, even w/o printer would be cool anyway

dadada's picture
dadada
1720 pencils

tired of seeing again paint like this

Everybody is creative, be yourself.

gon_enelcamino's picture
gon_enelcamino
838 pencils

colour. like no other.

jackblack's picture
jackblack
2328 pencils

This is feeling like the TBWA Manila work.

Guest's picture
Guest

is that silver glitter ink???

Guest's picture
Guest

is this printer ad? ink ad? or both???

binnocenti's picture
binnocenti
2 pencils

Nice color, movement, but the ending is a complete disappointment. Why don't the drops turn into something awesome?

b. e. innocenti

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