Cancer Research UK: Plain Packs

Advertising Agency: AMV BBDO, UK
Copywriters: Mark Fairbanks, Nic Hulley
Art Directors: Thiago De Moraes, Nadja Lossgott
Agency Planners: Craig Mawdsley, Katie Dallas, Lilian Sor
Agency Accounts: Helen Rae, Emily Atkinson, Lizzie Edwards
TV Producer: Paul Goodwin
Media Agency: Mediacom
Media Planner: Lucy Mitchell
Production Company: HSI
Director: Rob Chiu
Production Co. Producer: Simon Monhemius
Post-production Company: The Mill
Audio Post-production: Dugal MacDiarmid / Wave


miko1aj's picture
3092 pencils

Good one. Strong message. Nonetheless it's hard to get rid the impression that makers forced children to smoke to prevent smoking by children. I'm not complaining – understanding all the circumstances – just noticing some twist. I like this ad though.

kleenex's picture
37437 pencils

solid spot.

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