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The Wardrobe

Agency: 
Published/Aired: 
September 2009
Description: 

With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade.

By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.

CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.

Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue, Julien Schmitt (assistant)
Copywriter: Jean-Christophe Royer
TV Producer: Isabelle Ménard
Photography Director: Joost van Gelder
Editor: Jono Griffith
Director: Matthijs van Heijningen
Production Company: Soixante Quinze
Sound: KOUZ Production
Post-production: MIKROS Image

Comments (33)

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Highest Rated

swamijivanutsav's picture
swamijivanutsav
Activity Score 122

Lovely. truly deserves the award

Guest's picture
Guest

Amazing!!!

Prof's picture
Prof
Activity Score 1449

hehehehehe

Quite really.

Guest's picture
Guest

génial.

Guest's picture
Guest

hohohohoho

bompa's picture
bompa
Activity Score 318

Brilliant, I really like it. Well done guys

Guest's picture
Guest

Really amazing ad, love it!

Guest's picture
Guest

lol love it!

Guest's picture
Guest

very funny, hahahaha

sgre2504's picture
sgre2504
Activity Score 137

great, brilliant idea!

maashookshee's picture
maashookshee
Activity Score 414

Idea not new .. full respect for the execution and the acting

Guest's picture
Guest

so where have this idea been done before?
I thought it was brilliant!

Guest's picture
Guest

here comes the lion.....once again it will stay in France

opposite of u's picture
opposite of u
Activity Score 301

Hello Cannes, this is Paris, do U have any Lions left for us....

Guest's picture
Guest

perfect

Brainsugar's picture
Brainsugar
Activity Score 1625

Bof.

Je décoooooooooone!

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Just fantastic

Guest's picture
Guest

10/10 muy bueno,great

hagemony's picture
hagemony
Activity Score 335

great & entertaining

Guest's picture
Guest

Nice... Canal + are becoming creatives???? ...or the agency as a new DC ?

Guest's picture
Guest

Cannes for sure

Rou's picture
Rou
Activity Score 12

The story is funny,but```I can't understand the precise value of it```
What's the product??where is it?
I'm sorry````but```my English is very poor````

Ah````My English is poor````

fcdm's picture
fcdm
Activity Score 40

just superb!!!!

fcdm's picture
fcdm
Activity Score 40

just superb!!!!

Guest's picture
Guest

JAJAJAJJA GENIAL

Guest's picture
Guest

good one

Guest's picture
Guest

Good idea but bit far fetched that the husband fell for it. I get the point that the husband falling for the story was the premise of the ad but for god's sake there are clothes inside the cupboard!!! Wodn't the guy be noticed when they (the couple) hung their clothes in????

Guest's picture
Guest

Buenísimo!

sevi's picture
sevi
Activity Score 12

really a good storyteller

Notorious's picture
Notorious
Activity Score 666

C'MON PEOPLE
HOW did the tree get cut so clean after they run the saw in only the bottom of it?!!

outsmart me, if you can

rhubarbcubed's picture
rhubarbcubed
Activity Score 12

Hilarious!

rpawaskar's picture
rpawaskar
Activity Score 18

simply gr8888888888888888888

Srivatss N Iyer's picture
Srivatss N Iyer
Activity Score 121

AMAZING

swamijivanutsav's picture
swamijivanutsav
Activity Score 122

Lovely. truly deserves the award

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