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The bear

Agency: 
Published/Aired: 
October 2011
Description: 
Advertising Agency: BETC Euro RSCG, France
Global Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue
Assistant Art Director: Julien Schmitt
Copywriter: Jean-christophe Royer
Strategic Planning: Clarisse Lacarau
Traffic: Loren Hecker
Tv Producer: Isabelle Ménard, David Green
Sound Production: Gum
Music: Éric Cervera / Near Deaf Experience
Production Company: Soixante Quinze
Special Effects: Mikros Image
Director: Matthijs Van Heijningen

Comments (43)

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Highest Rated

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

This one is just perfect.

dclxvi

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

<3

olarreaga's picture
olarreaga
Activity Score 51

Lovely.

lessismore's picture
lessismore
Activity Score 251

très bon ça

Ceballos's picture
Ceballos
Activity Score 621

OMG, what a great work!!!!!

Troll's picture
Troll
Activity Score 672

One of the coolest ads I have seen in a very long time.
Can watch it over and over again. Well done.

mr.x's picture
mr.x
Activity Score 998

love it.. awesome :)

miko1aj's picture
miko1aj
Activity Score 3086

friggin' great stuff.

andylefty's picture
andylefty
Activity Score 4535

Yeah pretty great on a simple insight.

Diplodokus's picture
Diplodokus
Activity Score 1819

Cannes!

robertfpeterson's picture
robertfpeterson
Activity Score 98

Amazing!!!!

Centelm's picture
Centelm
Activity Score 5

Really nice work ! We tried to analyze its success on our blog http://inside.53mondays.com/post/11688831980/decryptage-pourquoi-lours...

CommandZ's picture
CommandZ
Activity Score 2498

très bon!

joelapompe's picture
joelapompe
Activity Score 3830
talkingisfree's picture
talkingisfree
Activity Score 2710

No way man, we're talking of two different galaxies here...

atb2005's picture
atb2005
Activity Score 13561

joelapompe

You are right. Same idea. Whether they knew about this spot, I cannot tell.

KOWU's picture
KOWU
Activity Score 111

BEST COMMERCIAL OF THE YEAR!

atb2005's picture
atb2005
Activity Score 13561

No shit!

talkingisfree's picture
talkingisfree
Activity Score 2710

this is so great

kleenex's picture
kleenex
Activity Score 43434

Now that is a great ad!!!!

George Kastanza's picture
George Kastanza
Activity Score 23

This makes me want to be a bear rug. I can smell the gold from here.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

:)

The Jobless Writer
Will Think for Salary

Temple's picture
Temple
Activity Score 11337

Canal+ keeps the tradition of first class advertising. Way to go guys.

sparkplug's picture
sparkplug
Activity Score 87

And there's a douche bag in an Euro office in the Middle East who says screw BETC, what do they know! Of course, but he also thinks he's French.

Rodolfomag's picture
Rodolfomag
Activity Score 70

Please bring a Cannes from other galaxy...holy c...!

That One Guy's picture
That One Guy
Activity Score 266

Wow! What a great spot. This is going to win a lot of awards.

artyduran's picture
artyduran
Activity Score 1574

Excellent work!

Andresaon's picture
Andresaon
Activity Score 8

Increible trabajo felicidades

Andresaon's picture
Andresaon
Activity Score 8

lo maximo

jjf's picture
jjf
Activity Score 260

cute bear at the end. hahaha

My favourite line: "I don't give a sheaaaaaat. I want-"

Naino's picture
Naino
Activity Score 98

really loved it

made me smile very sincerely in the end :D

sync's picture
sync
Activity Score 107

wowowowowowow!!!
great one! hilarious.

Charith Wije's picture
Charith Wije
Activity Score 24

super tvcm....

Hadrons's picture
Hadrons
Activity Score 6017

Brilliant.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

JensH's picture
JensH
Activity Score 111

Well that's just GREAT!

Ograiba's picture
Ograiba
Activity Score 35

Love it... the ending is so great...

Nakedvunga's picture
Nakedvunga
Activity Score 27

:) :) :)

ladybug2535's picture
ladybug2535
Activity Score 78

This is a great ad! At first I was creeped out by the fact that it was a bear SKIN and not a bear, but the end made it very clear as to why. Great punch line. Very good ad. This should have been the winner. I liked it much better than the Angry Birds commercial. This one has everything: Drama, good music, sword fights, Knights in Shining Armor. What more could a girl want? I especially liked the tantrum the bear had in the boardroom. Everyone knows how tempermental directors are.

Sara Alaa's picture
Sara Alaa
Activity Score 2

piece of an art :)

alausa's picture
alausa
Activity Score 1420

Film craft grand prix 2012.

Geimima's picture
Geimima
Activity Score 824

just perfect..

life is a playground

Lisbon freak's picture
Lisbon freak
Activity Score 494

Instant gold!!!!

the pencil's picture
the pencil
Activity Score 235

how did they think of that?

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

This one is just perfect.

dclxvi

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