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Canal+: The bear

Your rating: None Average: 9.4 (204 votes)

Advertising Agency: BETC Euro RSCG, France
Global Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue
Assistant Art Director: Julien Schmitt
Copywriter: Jean-christophe Royer
Strategic Planning: Clarisse Lacarau
Traffic: Loren Hecker
Tv Producer: Isabelle Ménard, David Green
Sound Production: Gum
Music: Éric Cervera / Near Deaf Experience
Production Company: Soixante Quinze
Special Effects: Mikros Image
Director: Matthijs Van Heijningen
Aired: October 2011

38 Comments

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-10-23 21:44
8

<3

olarreaga's picture 51 pencils
olarreaga | Mon, 2011-10-24 03:41
7

Lovely.

lessismore's picture 251 pencils
lessismore | Mon, 2011-10-24 04:18
8

très bon ça

Ceballos's picture 465 pencils
Ceballos | Mon, 2011-10-24 04:23
10

OMG, what a great work!!!!!

Troll's picture 256 pencils
Troll | Mon, 2011-10-24 04:48
10

One of the coolest ads I have seen in a very long time.
Can watch it over and over again. Well done.

mr.x's picture 655 pencils
mr.x | Mon, 2011-10-24 05:39

love it.. awesome :)

miko1aj's picture 2712 pencils
miko1aj | Mon, 2011-10-24 06:06

friggin' great stuff.

http://www.mixcloud.com/miko1aj/

andylefty's picture 3136 pencils
andylefty | Mon, 2011-10-24 07:16

Yeah pretty great on a simple insight.

Diplodokus's picture 1525 pencils
Diplodokus | Mon, 2011-10-24 07:21
10

Cannes!

robertfpeterson's picture 85 pencils
robertfpeterson | Mon, 2011-10-24 08:18
10

Amazing!!!!

Centelm's picture 2 pencils
Centelm | Mon, 2011-10-24 08:27

Really nice work ! We tried to analyze its success on our blog http://inside.53mondays.com/post/11688831980/decryptage-pourquoi-lours...

CommandZ's picture 1580 pencils
CommandZ | Mon, 2011-10-24 09:47
9

très bon!

joelapompe's picture 2480 pencils
joelapompe | Mon, 2011-10-24 10:37

remind me this (LOL) : http://www.culturepub.fr/videos/vici-crab-sticks-laughing-bear-vost

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

talkingisfree's picture 1817 pencils
talkingisfree | Mon, 2011-10-24 12:37

No way man, we're talking of two different galaxies here...

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-10-25 08:27

joelapompe

You are right. Same idea. Whether they knew about this spot, I cannot tell.

KOWU's picture 117 pencils
KOWU | Mon, 2011-10-24 10:51

BEST COMMERCIAL OF THE YEAR!

atb2005's picture 13683 pencils
atb2005 | Mon, 2011-10-24 11:28

No shit!

talkingisfree's picture 1817 pencils
talkingisfree | Mon, 2011-10-24 12:36

this is so great

kleenex's picture 8416 pencils
kleenex | Mon, 2011-10-24 12:43
10

Now that is a great ad!!!!

George Kastanza's picture 23 pencils
George Kastanza | Mon, 2011-10-24 16:04
10

This makes me want to be a bear rug. I can smell the gold from here.

Roger Keynes's picture 4088 pencils
Roger Keynes | Mon, 2011-10-24 17:35
9

:)

Will Think for Salary

Temple's picture 7782 pencils
Temple | Tue, 2011-10-25 01:00

Canal+ keeps the tradition of first class advertising. Way to go guys.

sparkplug's picture 64 pencils
sparkplug | Tue, 2011-10-25 02:32

And there's a douche bag in an Euro office in the Middle East who says screw BETC, what do they know! Of course, but he also thinks he's French.

Rodolfomag's picture 72 pencils
Rodolfomag | Tue, 2011-10-25 10:32

Please bring a Cannes from other galaxy...holy c...!

That One Guy's picture 280 pencils
That One Guy | Tue, 2011-10-25 16:08
10

Wow! What a great spot. This is going to win a lot of awards.

artyduran's picture 1127 pencils
artyduran | Tue, 2011-10-25 15:04
10

Excellent work!

Andresaon's picture 8 pencils
Andresaon | Wed, 2011-10-26 15:06

Increible trabajo felicidades

Andresaon's picture 8 pencils
Andresaon | Wed, 2011-10-26 15:06
10

lo maximo

jjf's picture 244 pencils
jjf | Thu, 2011-10-27 03:38
8

cute bear at the end. hahaha

My favourite line: "I don't give a sheaaaaaat. I want-"

Naino's picture 97 pencils
Naino | Sun, 2011-10-30 17:58

really loved it

made me smile very sincerely in the end :D

sync's picture 95 pencils
sync | Sat, 2011-11-05 01:54
9

wowowowowowow!!!
great one! hilarious.

Charith Wije's picture 9 pencils
Charith Wije | Sun, 2011-11-13 03:51
9

super tvcm....

Hadrons's picture 5392 pencils
Hadrons | Thu, 2011-11-17 03:14
8

Brilliant.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

JensH's picture 113 pencils
JensH | Sun, 2011-11-20 14:15
10

Well that's just GREAT!

Ograiba's picture 36 pencils
Ograiba | Sun, 2011-11-20 23:59
8

Love it... the ending is so great...

Nakedvunga's picture 27 pencils
Nakedvunga | Sat, 2011-12-17 10:33
10

:) :) :)

ladybug2535's picture 82 pencils
ladybug2535 | Wed, 2012-03-07 19:55
10

This is a great ad! At first I was creeped out by the fact that it was a bear SKIN and not a bear, but the end made it very clear as to why. Great punch line. Very good ad. This should have been the winner. I liked it much better than the Angry Birds commercial. This one has everything: Drama, good music, sword fights, Knights in Shining Armor. What more could a girl want? I especially liked the tantrum the bear had in the boardroom. Everyone knows how tempermental directors are.

Sara Alaa's picture 2 pencils
Sara Alaa | Sat, 2012-03-10 08:25

piece of an art :)

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