Canal+: The bear
Advertising Agency: BETC Euro RSCG, France
Global Creative Director: Stéphane Xiberras
Art Director: Eric Astorgue
Assistant Art Director: Julien Schmitt
Copywriter: Jean-christophe Royer
Strategic Planning: Clarisse Lacarau
Traffic: Loren Hecker
Tv Producer: Isabelle Ménard, David Green
Sound Production: Gum
Music: Éric Cervera / Near Deaf Experience
Production Company: Soixante Quinze
Special Effects: Mikros Image
Director: Matthijs Van Heijningen
Aired: October 2011



38 Comments
<3
Lovely.
très bon ça
OMG, what a great work!!!!!
One of the coolest ads I have seen in a very long time.
Can watch it over and over again. Well done.
love it.. awesome :)
friggin' great stuff.
http://www.mixcloud.com/miko1aj/
Yeah pretty great on a simple insight.
Cannes!
Amazing!!!!
Really nice work ! We tried to analyze its success on our blog http://inside.53mondays.com/post/11688831980/decryptage-pourquoi-lours...
très bon!
remind me this (LOL) : http://www.culturepub.fr/videos/vici-crab-sticks-laughing-bear-vost
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
No way man, we're talking of two different galaxies here...
joelapompe
You are right. Same idea. Whether they knew about this spot, I cannot tell.
BEST COMMERCIAL OF THE YEAR!
No shit!
this is so great
Now that is a great ad!!!!
This makes me want to be a bear rug. I can smell the gold from here.
:)
Will Think for Salary
Canal+ keeps the tradition of first class advertising. Way to go guys.
And there's a douche bag in an Euro office in the Middle East who says screw BETC, what do they know! Of course, but he also thinks he's French.
Please bring a Cannes from other galaxy...holy c...!
Wow! What a great spot. This is going to win a lot of awards.
Excellent work!
Increible trabajo felicidades
lo maximo
cute bear at the end. hahaha
My favourite line: "I don't give a sheaaaaaat. I want-"
really loved it
made me smile very sincerely in the end :D
wowowowowowow!!!
great one! hilarious.
super tvcm....
Brilliant.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Well that's just GREAT!
Love it... the ending is so great...
:) :) :)
This is a great ad! At first I was creeped out by the fact that it was a bear SKIN and not a bear, but the end made it very clear as to why. Great punch line. Very good ad. This should have been the winner. I liked it much better than the Angry Birds commercial. This one has everything: Drama, good music, sword fights, Knights in Shining Armor. What more could a girl want? I especially liked the tantrum the bear had in the boardroom. Everyone knows how tempermental directors are.
piece of an art :)