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Canal+: iPhone

Advertising Agency: Betc Euro Rscg, Paris, France
Creative Director: Stéphane Xiberras
Creatives: Raphael Halin, Benjamin Sanial
Director: The Glue Society
Director Of Photography: Fred Elms
Production Company: Moonwalk Films
Production Services: Park Pictures
Producer: Gaspard Chevance
Line Producer: Julien Sanson
Production: Park Pictures
Executive Producer/owner: Jackie Kelman Bisbee
Head Of Production: Dinah Rodriguez
Executive Producer: Justin Pollock
Producer: Erin Wile

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16 comments

Guest's picture
Guest

been done in israel a year ago by a bank iphone app

pez's picture
pez
1718 pencils

Like it! well done!

cef's picture
cef
547 pencils

Really nice idea.

Guest's picture
Guest

hehehe cool

miko1aj's picture
miko1aj
3097 pencils

Absolutely fabulous ad. So simple and so memorable. Great casting.

Guest's picture
Guest

Love it!!!

Paloma's picture
Paloma
525 pencils

Really like the film, but I don't get the sense.
Does Canal+ on iPhone interacts in any way with iPhones controls?

mujerendiagonal's picture
mujerendiagonal
84 pencils

Oh! I love it! Cool idea

misterwiebe's picture
misterwiebe
50 pencils

Nice excecution! But i have seen the idea in the Netherlands.

http://www.youtube.com/watch?v=b3WPZ9FULFU

supertav08's picture
supertav08
204 pencils

GOOOD

CommandZ's picture
CommandZ
2472 pencils

NIce. Simple & clean. Great performances

CommandZ's picture
CommandZ
2472 pencils

NIce. Simple & clean. Great performances.

Guest's picture
Guest

I didn't understand this beyond the fact that the screen tilts. Better calls? Better service?

alexander_bickov's picture
alexander_bickov
3279 pencils

Brilliant

Hiperion's picture
Hiperion
3138 pencils

great job although we always expect the best of euro rscg

velle's picture
velle
1550 pencils

i love the way she rolls her eyes.
other than that, i can see the confusion over the screen tilting... unless i have a good understanding of the product (iphone) features, i might not get the sliding joke, an exaggerated way of hinting its on iphone

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