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Canadian Women's Foundation: It's a Girl

For Girls Growing Up in Canada, It's Tougher Than You Think.
The Canadian public is unaware of just how prevalent women’s issues are in their own country, in our own backyards. The primary objective of the ‘it’s a girl’ campaign is to acknowledge the fact that women’s issues are still an issue and generate awareness of who Canadian Women’s Foundation is and what they’re doing to support the cause.

Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Art Director: Paul Wallace
Copywriter: David Ross
Associate Creative Directors: David Ross, Paul Wallace
Art Director: Paul Wallace
Agency Producer: Caroline Clarke, Andrew Schulze
Account Team: Wendy Caricari, Cathy Jarochowski, Reshma Lalany, Peter Bolt
Planning: Mara Schachter
Production Company: Suneeva
Director: Shelley Lewis
Executive Producers: Geoff Cornish, Michi Lepik-Stahl
Director of Photography: Samy Inayeh
Line Producer: Amalie Bruun
Post-Production Company: Relish
Post-Production Executive Producer: Sally Leggett
Editor: Steve Manz
Assitant Editor: Laura Dunn
Online: 567vfx
Online Editor: Justin Lee
Online Producer: Cherie O'Connor
Colour: Alter Ego
Colourist: Tricia Hagloriles
Colourist Producer: Jane Garrah
Audio House: RMW
Audio House Producers: Jeff Cohen
Audio House Director: Steven Mackinnon
Audio House Engineer: Kyle Gudmundson
Casting Agency: Fade to Black – Michael Stevenson
Talent: Emily Bartlett, Jennifer Higgin, Isabelle Magalhoes, Kathy Swanson, Harriet Sherman, Penny Eizenga, Nikki Grant, Meaghan Swaby, Erica Deutschman, Rachel MacMillan, Anne Thornley, Susan Lock
Voice Over: Cookie Roscoe
Published: July 2012

8 comments

certaintly's picture
certaintly
4056 pencils

i actually found this funny

Nike Diesel's picture
Nike Diesel
13389 pencils

Left me with nothing. Something's missing...

kleenex's picture
kleenex
32230 pencils

That was certainly surprising.

sanitizingwipe's picture
sanitizingwipe
62 pencils

I can't quite put my finger on it, but it made me laugh. I know it's not supposed to make me laugh, but it did. I really like the idea, but perhaps it's something with the delivery of the line that isn't quite right.

kalpesh78's picture
kalpesh78
2580 pencils

mom... i asked for a tazer or a pepper spray. not a whistle.

ideas....30 minutes nahi toh free.

jimmymars's picture
jimmymars
58 pencils

I have to agree with the first comment.
The message is too over the top to be anything else.

In the way it's actually ment, it's a downright horrible commercial.

Which grandma would seriously give a fresh mommy a rape whistle,
and then have the mom thinking twice about how fun it is to have a daughter.

The mommy would actually kick the grandma out of the house.

spears ava's picture
spears ava
206 pencils

its funny

diegosaenz's picture
diegosaenz
60 pencils

The idea is good, but I'm not sure how many people will be laughing at this.
I did.

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