Canadian Union of Public Employees Ontario: Whatever it takes

Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through, especially when those messages are from a union. So we thought, what could we do to grab people's attention? Cats of course.

Advertising Agency: K+CO, Toronto, Canada
Creative Director / Art Director: Ahmad Ktaech
Copywriter: Howard Sato
Additional credits: Daniel Schifano / Motion Graphics
Published: August 2013

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kleenex's picture
25530 pencils

Yes that cat is cute, and better than the whole ad.

sergefreeman's picture
299 pencils

It really got my attention though! :)

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