Canadian Tourism Commission: Zip trek
Advertising Agency: DDB Canada / Vancouver
Creative Directors: Cosmo Campbell, Dean Lee
Copywriters: Kevin Rathgeber, Ryan Leeson
Art Director: Gavin Froome
Account Managers: Cher Henderson-Quigley, Geoff Wilton, Shannon Cherry
Aired: June 2009
6 comments
I get interested in the site, but overall the ad is a bit flat. Isn't it?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
where is WHAT? the screaming guy? the fun? the landscape?
"U think it's perfect?! Press delete and start again!"
They have screaming in a lot of them, unfortunately.
There must be a reason why every country's tourism ad shows those cheesy sunset landscapes and the smiling girls in the traditional clothes and the swimming pools and signs off with big slogans like Egypt, land of the gods, etc etc. And the reason is,that every potential traveler wants to look at nice pictures to take his girlfriend there, or nice bellybuttons to take his best pal there. Certainly not an ugly, screaming guy. Sorry Canada, I'll take Azerbaijan this year.
I think this ad would be better if there was more screaming in it. I don't know about anyone else, but just the thought of going to Canada makes me want to scream.
this ad is annoying the other that are part of the campaign are much better