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Canadian Tire: Summer breeze

Advertising Agency: TAXI Canada, Toronto, Canada
Creative Director: Steve Mykolyn/Ron Smrczek
Art Director: Mark Scott
Copywriter: Daniel Bonder
Agency Producer: Aggie Brook
Production House: Steam Films
Director: David Wellington
Production House Producer: Krista Marshall/Jeff Darragh
Executive Producer: Krista Marshall
Cinematographer: David Franco
Editor: Panic & Bob/Editing/John Evans
Colourist: Notch/Gary Chuntz
Music Producer/Sound Design: Human NYC/Boogie Studios/Grayson
Matthews-Toronto
Account Director: Kira Thomson
Account Manager: Kasey Duncan
Aired: November 2008

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14 comments

Guest's picture
Guest

first thoughts

BFB's picture
BFB
941 pencils

I disagree with the notorious "guest commenter". I think this is a good TV spot that's surprising and shows the advantages of the product well.
The one thing that does bother me is that I didn't know someone would pay so handsomely for a windshield wiper campaign. It's hard for me to believe that the client asked for this, but on the other hand, he's lucky he got it.

Guest's picture
Guest

If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.

They did a great job on this ad, I would take my hat off to them but its frozen on.

Guest's picture
Guest

If you can't believe a company would pay this much for a campaign about wiper blades maybe you should visit Toronto or any other Canadian city/town in January. Then you will believe.

They did a great job on this ad, I would take my hat off to them but its frozen on.

dshott's picture
dshott
475 pencils

Rate it.
Good tune, perfect length.

PS: add on the end when he pulls up to the driveway he sees his wife there smiling and he smiles back. When he gets out it's not his wife, it's a snowman. He jumps back a little, then carries on.
Friday Friday Friday!

Sanghyeon Park's picture
Sanghyeon Park
5 pencils

great!!!

Guest's picture
Guest

i like it.

Guest's picture
Guest

very interesting.. never expect it to be a wiper ads.

Guest's picture
Guest

I live in Canada and this speaks to me in a simple and effective way. Felicitations.

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

interesting......

Jeff

Blair Semenoff's picture
Blair Semenoff
651 pencils

I live in Canada too and that's one of the best ads Canadian Tire has ever done believe it or not...

Guest's picture
Guest

great, ad for real costumers. Im sure it will make canadians laugh.

mark3r's picture
mark3r
1940 pencils

This works 100%

:::MARK3R:::

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