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Running (Unstoppable)

Agency: 
Published/Aired: 
March 2012

Also From This Campaign (2 items)

Description: 

Visual Effects: Crush Inc.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music

Comments (19)

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Highest Rated

Lisbon freak's picture
Lisbon freak
Activity Score 494

It 's nice to show these athletes for what they really are. Powerful film.

andylefty's picture
andylefty
Activity Score 4535

Very very nice.

rakistangel's picture
rakistangel
Activity Score 77

very good

Taylormade's picture
Taylormade
Activity Score 408

Pretty good result on a juicy brief. But why is the video only 360p on YouTube? When was it uploaded, 2004?

Where is the idea's picture
Where is the idea
Activity Score 707

interesting....leaves you with a good feeling at the end.

Temple's picture
Temple
Activity Score 11337

It wants to be positive, but it turns out quite creepy.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

good! i like it, well done. in a best traditions of catchy sporty ads

bate_palmas's picture
bate_palmas
Activity Score 1479

I thought that was fantastic. I might have hoped that there would've been some sort of message about coming round full circle, but still.

The execution is different to anything I've seen yet. Well done!

alistair's picture
alistair
Activity Score 162

awesome. well done !

JCG's picture
JCG
Activity Score 39

Loved it!! Deserves a Lion!! Congratulations!!

kleenex's picture
kleenex
Activity Score 45355

WOW!!!

jeph's picture
jeph
Activity Score 156

Gorgeous.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19371

sweet

_tj_'s picture
_tj_
Activity Score 133

I think this is just awesome.

Also, when I was looking to break into advertising, I contacted a bunch of CDs looking for some advice. Peter Ignazi was one of a handful of busy industry vets that took the time to reply.

sirvan's picture
sirvan
Activity Score 29860

This has been done before, many times, but it's still good.

+++

"I love some things, and don't love some other things."

ignitionspark's picture
ignitionspark
Activity Score 212

Really superb ad!

Wordfruit's picture
Wordfruit
Activity Score 1023

Brilliant

chunkylover69's picture
chunkylover69
Activity Score 71

it's no new skittles touch ads. oh wait. anything is better than the new skittles touch ads. so i take that back.

nemesis's picture
nemesis
Activity Score 765

powerful

Lisbon freak's picture
Lisbon freak
Activity Score 494

It 's nice to show these athletes for what they really are. Powerful film.

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