Canadian Paralympic Committee: Running (Unstoppable)

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music
Visual Effects: Crush Inc.

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andylefty's picture
4533 pencils

Very very nice.

rakistangel's picture
27 pencils

very good

Taylormade's picture
412 pencils

Pretty good result on a juicy brief. But why is the video only 360p on YouTube? When was it uploaded, 2004?

Where is the idea's picture
Where is the idea
707 pencils

interesting....leaves you with a good feeling at the end.

Temple's picture
9621 pencils

It wants to be positive, but it turns out quite creepy.

Mammoths-Not-Dead's picture
403 pencils

good! i like it, well done. in a best traditions of catchy sporty ads

bate_palmas's picture
1479 pencils

I thought that was fantastic. I might have hoped that there would've been some sort of message about coming round full circle, but still.

The execution is different to anything I've seen yet. Well done!

just's picture
150 pencils

awesome. well done !

JCG's picture
39 pencils

Loved it!! Deserves a Lion!! Congratulations!!

kleenex's picture
26231 pencils


jeph's picture
156 pencils


_tj_'s picture
133 pencils

I think this is just awesome.

Also, when I was looking to break into advertising, I contacted a bunch of CDs looking for some advice. Peter Ignazi was one of a handful of busy industry vets that took the time to reply.

sirvan's picture
29870 pencils

This has been done before, many times, but it's still good.


"I love some things, and don't love some other things."

ignitionspark's picture
212 pencils

Really superb ad!

chunkylover69's picture
67 pencils

it's no new skittles touch ads. oh wait. anything is better than the new skittles touch ads. so i take that back.

nemesis's picture
761 pencils


Lisbon freak's picture
Lisbon freak
407 pencils

It 's nice to show these athletes for what they really are. Powerful film.

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