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Canadian Paralympic Committee: Running (Unstoppable)

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Associate Creative Director / Copywriter: Michael Clowater
Associate Creative Director / Art Director: Linda Carte
Agency Producer: Terry Kavanagh
Production Company: Sons & Daughters
Executive Producer: Liane Thomas
Production Co. Producer: Andrew Sulliman
Director: Mark Zibert
Cinematographer: Chris Mably
Editor & Editing House: Mark Paiva, PosterBoy Edit
Music: RMW Music
Visual Effects: Crush Inc.

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19 comments

andylefty's picture
andylefty
4533 pencils

Very very nice.

rakistangel's picture
rakistangel
27 pencils

very good

Taylormade's picture
Taylormade
412 pencils

Pretty good result on a juicy brief. But why is the video only 360p on YouTube? When was it uploaded, 2004?

Where is the idea's picture
Where is the idea
707 pencils

interesting....leaves you with a good feeling at the end.

Temple's picture
Temple
9621 pencils

It wants to be positive, but it turns out quite creepy.

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

good! i like it, well done. in a best traditions of catchy sporty ads

bate_palmas's picture
bate_palmas
1479 pencils

I thought that was fantastic. I might have hoped that there would've been some sort of message about coming round full circle, but still.

The execution is different to anything I've seen yet. Well done!

just's picture
just
150 pencils

awesome. well done !

JCG's picture
JCG
39 pencils

Loved it!! Deserves a Lion!! Congratulations!!

kleenex's picture
kleenex
26914 pencils

WOW!!!

jeph's picture
jeph
156 pencils

Gorgeous.

_tj_'s picture
_tj_
133 pencils

I think this is just awesome.

Also, when I was looking to break into advertising, I contacted a bunch of CDs looking for some advice. Peter Ignazi was one of a handful of busy industry vets that took the time to reply.

sirvan's picture
sirvan
29870 pencils

This has been done before, many times, but it's still good.

+++

"I love some things, and don't love some other things."

ignitionspark's picture
ignitionspark
212 pencils

Really superb ad!

chunkylover69's picture
chunkylover69
71 pencils

it's no new skittles touch ads. oh wait. anything is better than the new skittles touch ads. so i take that back.

nemesis's picture
nemesis
761 pencils

powerful

Lisbon freak's picture
Lisbon freak
419 pencils

It 's nice to show these athletes for what they really are. Powerful film.

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