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Canadian Film Festival: Elevator

The Canadian Film Festival is a non-profit organization devoted to the celebration, promotion and advancement of Canadian filmmaking talent. To promote the festival a series of ads were created that depict regular people who are so inspired by the movies, that they orchestrate everyday situations turning them into movie scenes with themselves as the lead character. In keeping with the festival's celebration of Canadian film talent, all of the spots were shot by different Canadian directors who brought their own look and style to their films. The spots were run on TV and in cinema.

Advertising Agency: JWT, Canada
Executive Creative Directors: Martin Shewchuk, Paul Wales
Group Creative Directors: Craig Markou, Colin Winn
Copywriter: Colin Winn
Art Director: Craig Markou
Account Supervisor: Rachel Vares
Agency Producer: Rachel Vares
Production House: Ruckus
Director: David McNally
Executive Producer: David Brennan
Managing Partner: Rita Popielak
Production House: Ruckus
Producer: Geoff McLean
Production Manager: Alan Kuipers
Editors: David Baxter, Panic & Bob
Colourists: Eric Whipp, Alter Ego
Flame Artists: Rob Fisher, Alter Ego
Music: Tom Westin, Dave Sorbara, Grayson Mathews

3 comments

yoehoehne's picture
yoehoehne
12 pencils

my least favorite of the three, but I love the idea!

Gi_bo's picture
Gi_bo
1385 pencils

too overacted, seems like it´s trying too hard!!

GiBo

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