Canadian Dental Association: Skateboarder

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Neil Shapiro
Art Director: Chris Moore
Agency Producer: Sue Bell
Account Manager: Scott Barr
Film Company: Epoch Films, Suneeva
Director: Jessica Sanders
Director of Photography: Nicole Whittaker
Line Producer: Mary Livingston
Post-Production Co: JMB Post
Editor: Daniel Pruger
Post Facility: JMB Post
Animator / SFX: Randy Egan
Audio Company: Wave Productions
Recording Studio: Wave Productions
Audio House Producer: Craig Zarazun
Audio House Engineer: Craig Warrian
Casting Agent: Good People Casting
Colourist: Randy Egan

May 2011


clifwith1f's picture
7 pencils

The completely arbitrary skatepark setting makes the message a bit forced, but I get it.

Also, reminds me of this: http://www.youtube.com/watch?v=Ahg6qcgoay4


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I completly agree and I thought about that one as well + the Axe commercial with the camoflaged girls in the room.

atb2005's picture
13561 pencils

The puppies spot was easy. The other two got me. The only problem with these commercials is that they are pretty short (intentionally, of course) and consumers who don't get them on first viewing - which is very likely to happen - will just reject them as weak, pointless, etc. Viewing them online is better as you can play them repeatedly.

brendansparrow's picture
202 pencils

I actually fell for this hook, line and sinker, though agreed with the commercials being too short, I can imagine a lot of people may need repeat viewings to get the message

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