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Canadian Cancer Society: Breath

Advertising Agency: DDB, Toronto, Canada

19 comments

thedesignaddict's picture
thedesignaddict
5391 pencils

OK idea. IMO this is still the gold standard in this category;

http://www.youtube.com/watch?v=SfAxUpeVhCg&feature=related

kagzmainah's picture
kagzmainah
631 pencils

now thats a great ad! poor kid looks so alone!

xcreativity's picture
xcreativity
2374 pencils

It's simple and standard. But in my opinion, it still works (well.. it worked with me lol i quit some time ago)

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luciacfc's picture
luciacfc
744 pencils

I'm really impressed at the fact you stop smoking because of this ad! It is a very well known fact that smoking shortens your life, but smokers don't really care normally when they are told (in fact, many say, that without smoking there lives would be TOO long).. I'm really curious, what worked with you in this ad?

alexander_bickov's picture
alexander_bickov
3279 pencils

Wow, so scary. Very effective idea

Mandark's picture
Mandark
407 pencils

I like the idea. i like the execution. i have one problem with the copy. it says "every cigarette" and it should have been "every smoke u take"... I don't mean to be literal, but it would have been stronger.

still, well done.

"U think it's perfect?! Press delete and start again!"

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Nice idea, but would have died a miserable death without the post...

I have to say that there are better ads in this category that whip this one...

However that said, this topic is well-mined...

jimmymars's picture
jimmymars
58 pencils

This idea was done in holland in the 90's. Although i can't say it's copied.

http://www.youtube.com/watch?v=LN56Wh14Qmw

Marlus Lau's picture
Marlus Lau
1807 pencils

Cool, nice effect. A bit scar though...but very good.

michdec's picture
michdec
440 pencils

brilliant.

Roger Keynes's picture
Roger Keynes
5498 pencils

Pretty soft message / approach, imo
Australia goes for the jugular with harder ideas.
Nicely treated spot though.

Will Think for Salary

raghavendra's picture
raghavendra
232 pencils

appealing!

Schirone's picture
Schirone
98 pencils

i'd say that women will appreciate the message... would's say so about men

i'm here because i'm procrastinating

cef's picture
cef
547 pencils

i like the idea

Brain-Art's picture
Brain-Art
1101 pencils

Good concept... Not well executed

manal©'s picture
manal©
89 pencils

very nice..

nothing is impossible!

michelangelo's picture
michelangelo
660 pencils

subtle and brilliant

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