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luciacfc's picture
luciacfc
Activity Score 744

I'm really impressed at the fact you stop smoking because of this ad! It is a very well known fact that smoking shortens your life, but smokers don't really care normally when they are told (in fact, many say, that without smoking there lives would be TOO long).. I'm really curious, what worked with you in this ad?

thedesignaddict's picture
thedesignaddict
Activity Score 5403

OK idea. IMO this is still the gold standard in this category;

http://www.youtube.com/watch?v=SfAxUpeVhCg&feature=related

kagzmainah's picture
kagzmainah
Activity Score 631

now thats a great ad! poor kid looks so alone!

xcreativity's picture
xcreativity
Activity Score 2374

It's simple and standard. But in my opinion, it still works (well.. it worked with me lol i quit some time ago)

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luciacfc's picture
luciacfc
Activity Score 744

I'm really impressed at the fact you stop smoking because of this ad! It is a very well known fact that smoking shortens your life, but smokers don't really care normally when they are told (in fact, many say, that without smoking there lives would be TOO long).. I'm really curious, what worked with you in this ad?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Wow, so scary. Very effective idea

Mandark's picture
Mandark
Activity Score 407

I like the idea. i like the execution. i have one problem with the copy. it says "every cigarette" and it should have been "every smoke u take"... I don't mean to be literal, but it would have been stronger.

still, well done.

"U think it's perfect?! Press delete and start again!"

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Nice idea, but would have died a miserable death without the post...

I have to say that there are better ads in this category that whip this one...

However that said, this topic is well-mined...

jimmymars's picture
jimmymars
Activity Score 58

This idea was done in holland in the 90's. Although i can't say it's copied.

http://www.youtube.com/watch?v=LN56Wh14Qmw

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool, nice effect. A bit scar though...but very good.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

wow

michdec's picture
michdec
Activity Score 440

brilliant.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Pretty soft message / approach, imo
Australia goes for the jugular with harder ideas.
Nicely treated spot though.

The Jobless Writer
Will Think for Salary

raghavendra's picture
raghavendra
Activity Score 232

appealing!

Schirone's picture
Schirone
Activity Score 98

i'd say that women will appreciate the message... would's say so about men

i'm here because i'm procrastinating

cef's picture
cef
Activity Score 547

i like the idea

joelapompe's picture
joelapompe
Activity Score 3830
Brain-Art's picture
Brain-Art
Activity Score 1101

Good concept... Not well executed

manal©'s picture
manal©
Activity Score 89

very nice..

nothing is impossible!

michelangelo's picture
michelangelo
Activity Score 660

subtle and brilliant

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