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Canadian Cancer Society: Breath

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 7 (14 votes)

Advertising Agency: DDB, Toronto, Canada

19 Comments

thedesignaddict's picture 4074 pencils
thedesignaddict | Thu, 2010-02-11 02:23

OK idea. IMO this is still the gold standard in this category;

http://www.youtube.com/watch?v=SfAxUpeVhCg&feature=related

kagzmainah's picture 633 pencils
kagzmainah | Thu, 2010-02-11 03:11

now thats a great ad! poor kid looks so alone!

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-02-11 03:03

It's simple and standard. But in my opinion, it still works (well.. it worked with me lol i quit some time ago)

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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luciacfc's picture 744 pencils
luciacfc | Fri, 2010-06-18 15:53

I'm really impressed at the fact you stop smoking because of this ad! It is a very well known fact that smoking shortens your life, but smokers don't really care normally when they are told (in fact, many say, that without smoking there lives would be TOO long).. I'm really curious, what worked with you in this ad?

alexander_bickov's picture 3321 pencils
alexander_bickov | Thu, 2010-02-11 03:24

Wow, so scary. Very effective idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Mandark's picture 407 pencils
Mandark | Thu, 2010-02-11 04:23

I like the idea. i like the execution. i have one problem with the copy. it says "every cigarette" and it should have been "every smoke u take"... I don't mean to be literal, but it would have been stronger.

still, well done.

"U think it's perfect?! Press delete and start again!"

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Thu, 2010-02-11 05:32

Nice idea, but would have died a miserable death without the post...

I have to say that there are better ads in this category that whip this one...

However that said, this topic is well-mined...

jimmymars's picture 45 pencils
jimmymars | Thu, 2010-02-11 05:43

This idea was done in holland in the 90's. Although i can't say it's copied.

http://www.youtube.com/watch?v=LN56Wh14Qmw

Marlus Lau's picture 1759 pencils
Marlus Lau | Thu, 2010-02-11 06:54

Cool, nice effect. A bit scar though...but very good.

CrackerJackWorks's picture 5760 pencils
CrackerJackWorks | Thu, 2010-02-11 08:35

wow

Twitter   Facebookreelance... http://www.crackerjackworks.com

michdec's picture 444 pencils
michdec | Thu, 2010-02-11 12:07

brilliant.

Roger Keynes's picture 3995 pencils
Roger Keynes | Thu, 2010-02-11 18:11
5

Pretty soft message / approach, imo
Australia goes for the jugular with harder ideas.
Nicely treated spot though.

Will Think for Salary

raghavendra's picture 238 pencils
raghavendra | Fri, 2010-02-12 00:11

appealing!

Schirone's picture 100 pencils
Schirone | Fri, 2010-02-12 08:28

i'd say that women will appreciate the message... would's say so about men

i'm here because i'm procrastinating

cef's picture 555 pencils
cef | Fri, 2010-02-12 09:15

i like the idea

joelapompe's picture 2309 pencils
joelapompe | Fri, 2010-02-12 13:22

Done twice before this one!
http://www.joelapompe.net/2010/02/12/anti-smoking-cancer-old-lady/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Brain-Art's picture 1113 pencils
Brain-Art | Sat, 2010-02-13 16:41

Good concept... Not well executed

manal©'s picture 89 pencils
manal© | Tue, 2010-02-16 11:48

very nice..

nothing is impossible!

michelangelo's picture 662 pencils
michelangelo | Sun, 2010-02-28 01:33

subtle and brilliant

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