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Cocktails recipes, Americano

Agency: 
Published/Aired: 
July 2010
Description: 
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Antonio Campolo
Copywriter: Luigi Fattore
Director: Alberto Colombo
Photography: Alessandro Pavoni
Scenography: Andrea Rosso
Production Company: Filmaster
Music: Gianfranco Clerici, Ettore Della Campa, Erick Loi

Comments (5)

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Highest Rated

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Con un cliente come Campari si può fare moooolto di più.

Waste chance. Italy deserves more.

miko1aj's picture
miko1aj
Activity Score 3086

yep. this effect always looks spectacular. But i feel this is somehow empty as most of the fashion print ads.

wkkesling's picture
wkkesling
Activity Score 97

I like how this looks but I am not sure what it is supposed to tell us. This drink is in the middle of drama at the bar? *shrugs

Liriq's picture
Liriq
Activity Score 10

2 wkkesling

It's so strange, but I think, the massage is: you are overwhelmed with emotion and time stops when you are trying Campari...

But I may be wrong.

Guest's picture
Guest

I just love how the client insists on showing the brand 10 seconds into the commercial, because they got crap like that from either a dumb-ass research group or from a pile marketing textbooks...

I think I should change my career and create advertising formulas, like mathematical equations and sell them to clients for millions, because creativity in advertising is no longer required...

Roll-on retirement...

Filipello Manuela's picture
Filipello Manuela
Activity Score 235

Con un cliente come Campari si può fare moooolto di più.

Waste chance. Italy deserves more.

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