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Campari: Cocktails recipes, Americano

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Antonio Campolo
Copywriter: Luigi Fattore
Director: Alberto Colombo
Photography: Alessandro Pavoni
Scenography: Andrea Rosso
Production Company: Filmaster
Music: Gianfranco Clerici, Ettore Della Campa, Erick Loi
Published: July 2010

5 comments

miko1aj's picture
miko1aj
3098 pencils

yep. this effect always looks spectacular. But i feel this is somehow empty as most of the fashion print ads.

wkkesling's picture
wkkesling
97 pencils

I like how this looks but I am not sure what it is supposed to tell us. This drink is in the middle of drama at the bar? *shrugs

Liriq's picture
Liriq
10 pencils

2 wkkesling

It's so strange, but I think, the massage is: you are overwhelmed with emotion and time stops when you are trying Campari...

But I may be wrong.

Guest's picture
Guest

I just love how the client insists on showing the brand 10 seconds into the commercial, because they got crap like that from either a dumb-ass research group or from a pile marketing textbooks...

I think I should change my career and create advertising formulas, like mathematical equations and sell them to clients for millions, because creativity in advertising is no longer required...

Roll-on retirement...

Filipello Manuela's picture
Filipello Manuela
235 pencils

Con un cliente come Campari si può fare moooolto di più.

Waste chance. Italy deserves more.

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