Campari: Cocktails recipes, Americano
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Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Antonio Campolo
Copywriter: Luigi Fattore
Director: Alberto Colombo
Photography: Alessandro Pavoni
Scenography: Andrea Rosso
Production Company: Filmaster
Music: Gianfranco Clerici, Ettore Della Campa, Erick Loi
Published: July 2010
5 Comments
yep. this effect always looks spectacular. But i feel this is somehow empty as most of the fashion print ads.
I like how this looks but I am not sure what it is supposed to tell us. This drink is in the middle of drama at the bar? *shrugs
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It's so strange, but I think, the massage is: you are overwhelmed with emotion and time stops when you are trying Campari...
But I may be wrong.
I just love how the client insists on showing the brand 10 seconds into the commercial, because they got crap like that from either a dumb-ass research group or from a pile marketing textbooks...
I think I should change my career and create advertising formulas, like mathematical equations and sell them to clients for millions, because creativity in advertising is no longer required...
Roll-on retirement...
Con un cliente come Campari si può fare moooolto di più.
Waste chance. Italy deserves more.