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California Milk Processor Board: Pinata

This new work is part of our Positivity campaign to see life with the glass half-full. Drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night's sleep, drinking milk encourages a more positive attitude.

Advertising Agency: Grupo Gallegos, Huntington Beach, USA
Creative Director: Pablo Buffagni
Copywriter: Pablo Maldonado
Associate Creative Directors: Curro Chozas, Saul Escobar
Director, Broadcast Production: Carlos Barciela
Director: Armando Bo
Producer: Maria Elena de la Noval
Associate Planning Director: Luis Miranda
Group Director, Marketing Solutions: Montse Barrena
Account Director: Kymberly Spector
Account Executive: Sandra Ochoa
Production Company: Rebolucion
Executive Producer: Patricio AlvarezCasado
Producer: Alejandro Rossi Bunge
Post FX: Bitt Animation
Supervisor Post Fx: Franco Bittolo
Editor: Patricio Pena
Audio Engineer: Gonzalo Ugarteche
Published: February 2013

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3 comments

kleenex's picture
kleenex
26994 pencils

those are some nice ads.

alausa's picture
alausa
1416 pencils

Feel good.

Gus Camarota's picture
Gus Camarota
35 pencils

A good idea and a different approach for making people drink more milk. Congrats.

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